Monday, December 8, 2014

Mom’s Want Help at Dinner Time.

Foodservice Solutions® Grocerant Guru™ found that “at noon 83% of households do not know what’s for dinner and at  4 PM 69% still don’t know what’s for dinner.  One thing is clear; families are looking for dinner solutions every day. 

Recently a conference titled, Marketing to Mom’s was held in Chicago and while we were not surprise with the findings we think you will be.  The number one finding from the conference; “Mom’s biggest Frustration is Dinner!”

While not a surprise to our regular readers the conference insights found that “Moms are faking it while Quietly Freaking Out”.  In fact 82% of Moms believe that brands can help them out.  We agree.  All food retailers need to be focusing on Ready-2-Eat and Heat-N-Eat meal solutions.

The second most reveling insight was that Moms are far more “digital than ever before spending 25 hours a week online.”  In fact a “full 81% of moms report they are more likely to order online if there is some sort of loyalty / reward point system.” Where is your brand being viewed and by whom?

Bundling meal components that can be customized into a personalized family meal is the key factor driving the successful growth of the grocerant niche. The battle for share of stomach at dinnertime is well underway everyday by noon.

The Mom’s conference reveled that there are “9.8 million moms in Canada alone, and that they buy everything for everyone everywhere”.  Where are you offering your food, selling food, traditional channels of fresh food distribution are slowing fading away as new non-traditional avenues are moving from trial, too trials, too highways.  

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

No comments:

Post a Comment