Ready-2-Eat and Heat-N-Eat fresh prepared food that enables customization, personalization, and individualization is driving the success of both the grocerant niche a companies the ilk of Subway, Chipotle, and Pizza Hut. According to Foodservice Solutions® Grocerant Guru™ brand value is enhanced when companies create a platform for consumer convenient meal participation, differentiation and individualization.
In a recently released Harris Poll called the 2015 EquiTrend Brand Equity Index. That was comprised of three factors: familiarity, quality and consideration, which measures a Brand Equity rating for each brand. Brands with the highest scores for equity receive the Harris Poll EquiTrend "Brand of the Year" award for their category. This was a big study that captured data from more than 38,000 Americans assessed over 1,400 brands across 148 categories.
Here are the findings; “Subway received a Brand of the Year award in the Sandwich Shop category, while In-N-Out Burger took the award for the Burger Restaurant category, Chick-fil-A for the Chicken Restaurant category and Pizza Hut for pizza chains…
Receiving the award for strongest equity in Coffee & Quick Service Restaurants was Krispie Kreme and Chipotle for the Fast Casual Mexican Restaurant category.
"Brands that build and keep their promise over time—and develop strong differentiation—stay relevant for the long term," said Joan Sinopoli, VP of Brand Solutions at Harris Poll, in a press release. "Strong equity has value and can sustain companies through hard times."
Success does leave clues and three strong clues are customization, personalization and individualization.
Are you interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
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