Wednesday, March 4, 2015

Grab-N-Go Garnering Multiple Generations

Consumers increasing adoption of Ready-2-Eat and Heat-N-Eat fresh food is expanding discontinuity in the restaurant space.  Restaurateurs just want to be restaurants, however customers want more.  They want fresh food fast according to Foodservice Solutions® Grocerant Guru™.

One group is clearly feeling the pain.  That group according to the NPD Group is the Independent restaurant operator.  NPD recently reported that Total U.S. Restaurant Count Dropped by One Percent Last Year Due To Independent Restaurant Unit Declines.  

The underpinnings of change were evident at NAFAM this year where manufactures were clearly presenting products that enhanced value for the Ready-2-Eat and Heat-N-Eat fresh prepared food space aimed at grocery-deli’s,  c-stores, kiosks, fast casuals and QSRs. Is your company evolving? 

The hallo of ‘better for you’ fresh food offerings attract both Millennials and Boomers when Grab-N-Go options are offered in new and non-traditional locations retailer are finding success according to the team at Foodservice Solutions®.

One undercurrent that appears to be picking up steam from the Hawaiian island of Kauai is “Fryless Friday”.  By placing nutritious snacks in prominent positions, including a salad bar, introducing healthier versions of favorite comfort foods and posting nutrition information about menu items have also encouraged more healthful eating; combined with “better for you” Grab-N-Go products retailers can win.

Chain restaurants the ilk of Olive Garden is for the fourth time bringing back “buy one take one” elevating once again the Ready-2-Eat and Heat-N-Eat Grocerant Platform while highlighting how one company is attracting customer in an Omni-channel retail world. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

No comments:

Post a Comment