What time is dinner time, anytime, according to Foodservice Solutions® Grocerant Guru™? The convergence of consumers and convenience is expanding the reach of fresh prepared Ready-2-Eat and Heat-N-Eat in 2015 at a faster adoption rate than ever before.
The expanded availability of fresh prepared food with portability is evolving how consumers shop. Once limited to a QSR the ilk of Burger Kings drive-thru for fresh prepared food fast, today consumers can order-from many mobile devices and pick fresh food up or order from Panera Bread, Papa John’s, Whole Foods, Hello Fresh, and Walmart. It’s a battle for share of stomach and that battle is centered around Ready-2-Eat and Heat-N-Eat fresh food.
Non-traditional locations with smaller footprints are attracting new customers for fresh food. Increasingly, consumers would rather make more frequent trips to smaller footprint locations where they can pop in and out with ease. That’s one of the drivers behind drug stores netting 54 percent of quick-trip shopping experiences, according to Chicago-based market researcher IRI.
Is the legacy grocery store dead? Phil Lempert, a Santa Monica, Calif.-based grocery and retail analyst told USA Today “The bottom line: Conventional grocery stores have lost 15 percent of their market share in the last five years.”
Companies the ilk of Walgreens, Wawa, Sheetz, and Panera Bread have created mobile portability of fresh prepared Ready-2-Eat and Heat-N-Eat food that can be customized, personalized via bundled meal components into a way of life.
NPD Group found that even grocery store sales of prepared foods, which include in-store and takeout dining, are up by nearly 30 percent since 2008. The US Census Bureau reports that 50% of Americans over the age of 16 are single. Is it any wonder fresh food fast is catching on?
www.FoodserviceSolutions.us since 1991 is a global retail food consultancy based in Tacoma, WA has been the global leader in the Grocerant Niche, Mix and Match Meal Component Bundling Ideations. Follow us at: http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson Contact: Steve@FoodserviceSolutions.us
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