How old is the food on the Roller Grill at 7-Eleven? Yeah, that’s what Foodservice Solutions® Grocerant Guru™ heard first during a recent Grocerant immersion tour. Sure that was from industry professionals however that thinking mirrors consumer viewpoints posted on this blog over the years.
So, we ask is the Roller Grill holding back growth at 7-Eleven? The simple answer is no. The world’s largest Convenience store chain continues to grow globally, both in top line sales and in new units. In the U.S. Washington DC is the No.1 market in the country for 7-Eleven when it comes to hot food sales.
What are consumers buying too eat at 7-Eleven? More and more it’s Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche offerings, seemingly everything from loaded nachos, taquitos, to chicken wings.
Some of the bestselling items include pizza, mini tacos, fresh sandwiches prepared fresh but delivered daily.
O’ and of course coffee, Slurpee’s, doughnuts and Roller Grill food the ilk of the branded Big Bite hot dogs.
Foodservice Solutions® team has regularly documented on this blog that millennials have a quest, desire, and focus on ‘better for you’ fresh prepared food, along with fresh food discovery.
They from time to time in the summer millennials with of course return too 7-Eleven for a Slurpee but maybe over time fewer and fewer opt for Roller Grill items. Yes, it’s our view the value of the roller grill will decrease as the halo of ‘better for you’ fresh prepared food continues to garner favor with consumers.
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us
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