Sunday, March 29, 2015

IKEA Easter Buffet a Hit

Once again America’s favorite furniture stores stole the hearts and minds of consumers with it’s family focused Easter Buffet / Smorgasbord.  The price was $11.49 for adults kids under the age of 12 only $2.99. Ready-2-Eat and Heat-N-Eat fresh prepared food continues to draw new customers, crowds, and conglomerates into the mix creating food retail discontinuity. 

Most everyone considers IKEA a furniture store that sell furniture and some food.  It’s important to point out that IKEA’s restaurant Café Ready-2-Eat and Heat-N-Eat fresh prepared food sold $ 2 Billion dollars of food last year. Yet, the restaurant trade industry overlooks this consumer focused, customer favorite outstanding Grocerant niche food retailer. IKEA serves great fresh food fast.

Again this year IKEA’s traditional Påskbord offering included several Swedish favorites. IKEA’s Smörgåsbord was held Friday, March 27, 2015. This brand integrated Easter marketing helps build value for the brand.  Is your company looking for new revenue stream to edify your brands base? Ikea has found $2 Billion in revenue. The IKEA Smörgåsbord helped here is what  they offered:

Assorted herring
Hardboiled eggs with mayo and shrimp
Shrimp with cocktail sauce
Marinated salmon with mustard sauce
Poached salmon
Assorted cheeses
Tossed green salad
Beet Salad
Swedish meatballs
Mashed potatoes
Boiled potatoes w/dill, lingonberries
Swedish Ham
Assorted Swedish desserts and cookies
Fountain Beverages
Hot beverages

Foodservice Solutions® has helped many industry leaders and can help any retailer identify, quantify, qualify, opportunities within the Grocerant niche. Legacy retailers from Europe, Asia, and North America have been helped by Foodservice Solutions™ Grocerant Guru™.  Is your team ready to garner new revenue streams?  Do you want to edify customer brand loyalty?  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging marketing integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and has been since 1991 Contact:  1-253-759-7869

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