Wednesday, November 2, 2016

C-store Foodservice Proprietary, Private Label, or Partnered

The number of choices that convenience store operators have to select create, and drive top line growth within the fresh prepared food space are growing daily. When you get right down to it there are three choices according to the team at Foodservice Solutions®.  They are:

1.       Develop your own menu, flavor profiles, and cook it all at the store we call this a proprietary program.
2.       Utilize a local catering company to do everything in create a private label product for you. Have them cook and delivery the food fresh each day via the catering companies commissary.
3.       Get a Partner buy franchise kiosk of a company the ilk of Wendy’s, Pizza Hut, or Dunkin’ Donuts.  Depending on your location you might want all three simultaneously.
While many C-stores are rushing into foodservice and at first glance think that a ‘branded’ partner the ilk of those mention in option number three would be the fastest and easiest way to garner customer buy-in that just might not be the best choice in the long run according to the Foodservice Solutions® Grocerant Guru®.
When teaming with a branded partner you must remember that you still have to hire and train additional foodservice personal.  Then retrain and follow up on all operational guidelines that those brands provided you daily.
However partnering with a local catering company as a potential partner offers a level of local control and an ability to create a foodservice platform.  That platform can deliver a branded identity of your own creating differentiation in the local market that can not only set you apart but drive top line sales and bottom line profits without paying ongoing royalties. All the while you have a foodservice professional helping drive ongoing success.
The first choice Steven Johnson the Grocerant Guru® believes is the best choice for companies that have at least 7 or more units.  Choice number one allows you to incorporate national and regional trends while building unique branded products of your own.
In every case creating identity with Ready-2-Eat and Heat-N-Eat fresh prepared food should be your goal.  Understanding your organizational strengths operations strengths; ability to drive innovation; the concept financials; customer capture rate required for success and how to edify your brand should be taken into consideration when selecting your path.  Do you need help doing any of these? If so then:

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

No comments:

Post a Comment