The number of choices that convenience
store operators have to select create, and drive top line growth within the
fresh prepared food space are growing daily. When you get right down to it there
are three choices according to the team at Foodservice Solutions®. They are:
1. Develop your
own menu, flavor profiles, and cook it all at the store we call this a proprietary
program.
2. Utilize a
local catering company to do everything in create a private label product
for you. Have them cook and delivery the food fresh each day via the catering
companies commissary.
3. Get a Partner
buy franchise kiosk of a company the ilk of Wendy’s, Pizza Hut, or
Dunkin’ Donuts. Depending on your
location you might want all three simultaneously.
While many C-stores are rushing
into foodservice and at first glance think that a ‘branded’ partner the ilk of
those mention in option number three would be the fastest and easiest way to
garner customer buy-in that just might not be the best choice in the long run
according to the Foodservice Solutions® Grocerant
Guru®.
When teaming with a branded
partner you must remember that you still have to hire and train additional
foodservice personal. Then retrain and
follow up on all operational guidelines that those brands provided you daily.
However partnering with a local
catering company as a potential partner offers a level of local control and an
ability to create a foodservice platform. That platform can deliver a branded identity
of your own creating differentiation in the local market that can not only set
you apart but drive top line sales and bottom line profits without paying
ongoing royalties. All the while you have a foodservice professional helping
drive ongoing success.
The first choice Steven
Johnson the
Grocerant Guru® believes is the best choice for companies that have at least 7
or more units. Choice number one allows
you to incorporate national and regional trends while building unique branded
products of your own.
In every case creating identity
with Ready-2-Eat and Heat-N-Eat fresh prepared food should be your goal. Understanding your organizational strengths
operations strengths; ability to drive innovation; the concept financials; customer
capture rate required for success and how to edify your brand should be taken
into consideration when selecting your path.
Do you need help doing any of these? If so then:
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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