Sunday, November 20, 2016

Grocerant Guru’s FIVE P’s of Grocerant Marketing

Foodservice Solutions® Grocerant Guru® Steven Johnson  uncovered five universal commonalities of retail foodservice success while conducting grocerant scorecards. Now having conducted 6,250+ grocerant scorecards the finding remain with evolving nuance.  Our Grocerant Guru® found that retailer’s focused on selling fresh prepared food that was Hand Held, Ready-2-Eat or Heat-N-Eat that were having the most success food must include all five components to drive top line sales and bottom line profits.

Foodservice Solutions® Grocerant Guru® was first to identify Portability as a key driver in the undercurrents of change evolving within the retail foodservice sector today.  There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® FIVE P’s food marketing back in 1994 and they continue to play and ever increasing role.

Johnson identified, quantified, and qualified the then 5 P’s of Fresh Food Marketing, prior to introducing the world to the term Grocerant which he coined and had published in 1997.   Johnson introduced, implemented, and integrated the Five P’s of Foodservice Marketing with foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The 5 P’s are:

Foodservice Solutions® current team continues to refresh the Five P’s of Foodservice Marketing utilizing four key pillars of every marketing program Build, Measure, Learn and Repeat then validated results.  After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Grocerant Marketing continue to evolve while driving top line sales and bottom line profits for leading retailers.  

Foodservice Solutions® team received a big boost with third party validation from at the time Ron Paul’s Technomic ( now a Winsight company) conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

The fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go once a week or more. When ordering breakfast On-The-Go 56% of consumers say portability is important. Were additional key elements in validating our success moving forward, and we thank them. The numbers have only gone up since then.

There is no greater professional complement than have others validate our work. Foodservice Solutions®  
excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food.

Visit:  if you are interested in learning how Foodservice Solutions® FIVE P’s of Grocerant Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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