This week another iconic restaurant chain Cracker Barrel Old Country Store entered the consumer driven grocerant niche phenomenon Eating-Out while Eating-In. Foodservice Solutions® Grocerant Guru® Steven Johnson stated the undercurrents of the evolving consumer are driving change, forcing legacy retailers to adjust product offerings too ebb the tide of customer migration.
Consumer migration too grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is portable has been well documented including Foodservice Solutions® study titled The 65 Inch HDTV Syndrome back in the day.
This year consumers can get Cracker Barrel’s famous Thanksgiving dinner from the comfort of home. Consumers can preorder Heat n’ Serve Holiday Meals To-Go online at crackerbarrel.com and pick them up beginning the Tuesday before Thanksgiving. Heat n’ Serve Holiday Meals are made ahead of time and go from oven to table in two hours or less.
Think about this pantry busing grocery store conundrum Cracker Barrel expects to serve approximately 1.5 million guests over the Thanksgiving holiday. That’s 1.5 million fewer consumers shopping at a legacy grocery store for a holiday meal and all of the extra’s.
Cracker Barrel Old Country Store Executive Chef Bill Kintzler stated “Our new Heat n’ Serve Holiday Family Meals To-Go not only take the legwork out of preparing a traditional Thanksgiving meal, but also give people more time to relax and enjoy the day with their loved ones. Over the Thanksgiving holiday, Cracker Barrel’s mission of Pleasing People takes on special meaning as we help families save time and ease their minds during a busy holiday season.
Eating-Out while Eating-In the Heat n’ Serve Holiday Family Meal To-Go serves up to 10 people and features roasted turkey breast, cornbread dressing, gravy, cranberry relish, a choice of three sides, sweet yeast rolls, pumpkin pie and pecan pie. Offered through online ordering for $99.99, the complete meal is available for pick up Nov. 22 through Nov. 24 and stored at home in a refrigerator before being heated and ready to be enjoyed in two hours or less. Guests only need to place their orders 24 hours in advance.
More Eating-Out while Eating-In Homestyle Turkey n’ Dressing Family Meal To-Go serves up to six people and features a turkey n’ dressing dinner complete with a sampling of sugar cured ham, a choice of three quart-sized country sides, cranberry relish, gravy and a choice of biscuits, corn muffins, or a loaf of sourdough bread.
It is available from Nov. 19 through Nov. 27 for $67.99 and is great for a variety of occasions from office celebrations to family events. Guests only need to place their orders online 24 hours in advance, and Cracker Barrel will have everything hot, packed and ready to be served upon pick up.
Homestyle Turkey n’ Dressing Meal Eating-In served a special in-store Thanksgiving meal from 11 a.m. to 10 p.m. This traditional Homestyle Turkey n’ Dressing Meal comes complete with gravy, a sampling of sugar cured ham, sweet potato casserole with pecans, cranberry relish, choice of a country side, a refillable beverage, made from scratch biscuits or corn muffins, and a slice of pumpkin pie for dessert. The Homestyle Turkey n’ Dressing Meal is available for $12.99 per adult and $7.99 per child.
For those craving something sweet, Cracker Barrel will be offering fresh baked pies in its retail stores in addition to slices of pie in the restaurant, including Chocolate Pecan, Pecan, Apple Pecan Streusel and All-American Apple Pie (no sugar added) for $8.99 from Oct. 31 through Dec. 24. Pumpkin pies will only be available Nov. 21 through Thanksgiving Day.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform to succeed within the fastest growing sector of retail foodservice the grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food offered all year long? Contact: Steve@FoodserviceSolutions.us
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