Wednesday, November 16, 2016

Cinnabon Omni-Channel Retail Drives Growth

By the time a brand brakes a $ Billion in sales customer adoption is well under way. In the case of Cinnabon reaching a $ Billion means expanding the brand in multiple retail channels while edifying the brand promise with consumers according to Foodservice Solutions® Grocerant Guru®.
When Cinnabon announced the launch of “Crafted by Cinnabon,” the brand’s first line of fresh bakery items now available in single serve or in multi-serve channels such as grocery, convenience stores, university campuses and other food service outlets the team at Foodservice Solutions® praise the expanded focus on single serve options. 

Fifty percent of the United States population, over the age of 18 are single according to the United States Department of Census. So let’s face it single people like fresh baked treats too! Cinnabon understand our evolving retail landscape and the need to expand the Cinnabon brand in customer relevant avenues of distribution.  

This new Crafted by Cinnabon line delivers the same fresh-baked quality and signature ingredients that guests have come to love and expect from Cinnabon bakeries, including legendary Cinnabon Makara cinnamon and signature cream cheese frosting, edifying the brand. The Crafted by Cinnabon line allows the indulgent aromas of the in-bakery experience to extend into the comfort of home kitchens around the country, as well as on-the-go occasions. So what’s new:

1.       Frosting Filled Streusel Muffin is an irresistible streusel topped cinnamon muffin, filled with legendary Cinnabon cream cheese frosting.
2.       Marble Pound Cake is a decadent cinnamon swirl pound cake made with real butter, sour cream, and irresistible Cinnabon cinnamon.
3.       Caramel Pecanbon Cookie is a decadent, soft, and chewy pecan laced cookie, studded with caramel and famous Cinnabon cinnamon.

4.       Cinnamon Chip Cookie is a delicious soft butter cookie filled with chips of iconic Cinnabon cinnamon.
Success does leave clues and “Kristen Hartman, senior vice president of marketing, Global Channels for FOCUS Brands, stated. “We are delighted to offer these premium baked treats and provide consumers with something new from the Cinnabon brand that is incredibly delicious…as Cinnabon has partnered with CSM Bakery Solutions, an international leader in the baking industry, on the development and manufacturing of the new product line.

Grocerant niche strategic relationships create a platform adding outside-eyes to help drive incremental sales, and bottom line profits.   Cinnabon is consumer interactive and participatory and will be launching a recipe series that will feature delightful videos on how consumers can “Cinnabon It Yourself” in the kitchen utilizing products from the Crafted by Cinnabon line. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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