Foodservice Solutions® regular readers of this blog may remember back in the day when Boston Market was a grocerant niche success story. Well those same readers continue to ask today how did Boston Market deviate from the obvious path of grocerant niche success. Management it’s that simple.
I know Boston Market has fewer restaurants today than they did eight years ago, fewer restaurants today than six years ago, fewer than they did five years ago, and fewer than they did three years we could go on but you get the point. Well I for one hope that Boston Market is ready to garner their former position and focus on and lead within the ‘better for you’ fresh prepared food grocerant niche. Let’s take a look.
Here is why we think they just might be ready to move forward. Boston Market is offering customers the choice they have been waiting for Eating-In or Eating-Out while Eating-In this Thanksgiving. Boston Market research found that “preparing a turkey for Thanksgiving causes the greatest level of angst among consumers”.
It’s simple don’t cook go out to Boston Market and eat. That’s Eating-Out Here is the value Thanksgiving Day Meal at Boston Market includes all of the” traditional holiday favorites dining in our restaurants on November 24, including roasted turkey breast or a half rotisserie chicken with two sides, a dinner roll and a slice of apple or pumpkin pie for $12.99.” Priced right and a simple solution thank you Boston Market.
Having family over and still and sill don’t want the angst of cooking. Simple Boston Market has the Eating-Out while Eating-In solution. They call them the Heat & Serve Thanksgiving Meals:
The Heat & Serve meals include “complete holiday meals feed four to 12 guests and feature either a whole roasted turkey, spiral sliced ham or roasted turkey breast along with all the fixings. For $109.99 (only $9.17 per person), guests can purchase a Thanksgiving meal for 12, inclusive of turkey, mashed potatoes and gravy, cranberry walnut relish, vegetable stuffing, rolls, an appetizer and pies. The Holiday Experts at Boston Market pull together the perfect Thanksgiving meal, and diners can pick up their chilled dishes and take them home to heat and serve just in time for any feast. Menu selections may vary by restaurant.”
But there is more. Having a big family or neighborhood / friend’s party then the Boston Market Thanksgiving Catering Buffet may be for you that is Eating-Out while Eating-In fresh and fast.
Boston Market catering buffet is “Hot, fresh and delivered table-ready, Thanksgiving catering from Boston Market allows guests to choose from boneless roasted turkey, signature rotisserie chicken or boneless honey glazed ham along with a choice of sides and a pie. Catering options vary depending on each guest's selections and start as low as $10.29 per person. Catering orders must be placed by 2 p.m. local time on November 23 (while supplies last).
Then if you just want a little help remember A La Carte: As regular readers of this blog know 50 percent of consumers serve prepared foods for their holiday meal. Boston Market has an array of individual sides, entrees, appetizers and desserts to side-step the holiday stress and mess.
Foodservice Solutions® team and Grocerant Guru® want’s Boston Market to succeed and encourages them to continue to edify the customer relationships with interactive participatory menus, meals, and bundled offerings. Success does leave clues and the clue to drive top line sales and bottom line profits accelerating growth will require a customer fist grocerant niche focus in 2017. Warning don’t let your brands results, offerings, and strategy look more like yesterday than tomorrow or you may face declining YOY customers counts, store counts, and brand value.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment, and brand or menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit: Linkedin.com/in/grocerant, Facebook.com/Steven Johnson, or twitter.com/grocerant
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