Change occurs every day in our lives it’s just that most of the people don’t notice. Most of us are very busy doing what we do and doing it the way we are most comfortable. The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food that is ‘better for you’ is one example. As the grocerant niche has grown the ‘halo’ of food that is ‘better for you’ has as well according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
That ‘halo’ of ‘better for you’ specifically is the fresh less process food. Food that is authentic, full flavored and less processed. This is one focus that can help farms and farmers drive growth in the heartland of the United States. Countries the ilk of Japan that exports engine is built around cars and electronics has stalled, but the future could be using the country's gourmet culture to cast itself as a purveyor of high-quality food.
Japanese Prime Minister Shinzo Abe wants to increase agriculture exports of authentic fresh food by a third in the next three years to 1 trillion yen (8 billion pounds), although experts say he needs to aim much higher if food is to become a mainstay export for Japan. Japan is not alone remember that at one time the United States was the ‘bread basket’ for the world.
Today we know that Italy uses its food culture to drive food exports with a focus on cheese and wine, and France is doing the same thing with wine," Farmers are now raising, growing, manufacturing micro branded products that can drive economic growth for an entire country if the all contribute to a Macro view of the foodservice industry.
Here is one example Japan's total exports fell an annual 6.9 percent in September, a 12th straight fall, the finance ministry. That is to say shipments of cars, electronics parts and steel all declined, while exports of food rose 7.6 percent from a year earlier.
When it comes to fresh food authentic full flavored culturally rich products sell. The any country can supplement and grow an economy with a fresh food focus if they encourage their farmers to sell products abroad while reinforcing the authentic nature of the food.
While it sounds simple there is a lot of work that goes into driving growth another example in Japan the government allocated almost $200 million to help the industry. That money was used to targeted improvements to agriculture trade infrastructure, including better storage facilities near airports and meat processing plants that will comply with foreign health standards, monitoring and tracking the use of GMO’s.
For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information
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