Wednesday, November 9, 2016

Krystal Brand Building with Relevance

In an Omni-channel retail world food marketer’s must be inclusive, customer focused, time sensitive, and always edifying the brand promise with customer relevance and according to Foodservice Solutions® Grocerant Guru® Steven Johnson that is exactly the path The Krystal Company is on.
This week Krystal announced the return of its limited-edition holiday Multi-Pack boxes. The mega-value pack that includes 24 famous Krystal burgers has long been a guest favorite, but the holiday box adds a little something extra for the season—Krystal’s unique Thanksgiving stuffing recipe plus a fun gingerbread house-building template according to the press release.
Alice Crowder, vice president of marketing for The Krystal Company  stated that “Our Multi-Packs have always been much more than just a box of Krystal’s. They’ve become synonymous with fun,” says. “That’s why this year’s Multi-Pack has a special new design, a fun artistic gingerbread house project for families, and, of course, our legendary stuffing recipe made with Krystal burgers as the main ingredient.”
In our Omni-channel retail world it is very important for food marketers to be aware of valuable it is for brands to be consumer interactive and participatory according to our own Grocerant Guru®.  Crpwder wnet on to say “All Multi-Packs ordered from November 1 through December 31 will have the festive, holiday gingerbread house theme published on the side of the 24-pack box.  Included in the design is a set of instructions and tips on how to save the box and customize it for an eye-catching piece of holiday décor. The Multi-Pack will showcase the Krystal stuffing delicious recipe too, just in time for National Stuffing Day on November 21.
Crowder continued “The Krystal stuffing recipe has become a Southern Thanksgiving tradition,…our favorite part is that the recipe uses 20 Krystals but the Multi-Pack comes with 24 so you can make your stuffing and have a snack left over for yourself” Now that’s brand interactive and participatory.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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