Online ordering at Au Bon Pain is
nothing new as regular readers of
this blog know. Au Bon Pain catering sales too Boston area
insurance companies and law firms alone for over the last 18 years has exceed $
6,000,000.00 per year according to our own Grocerant Guru®.
Au
Bon is set to utilize technology to put the ‘fast’ in fast-casual, Au Bon Pain
announced the launch of ABP Pickup which is a new service for customers to save
time and skip the line.
ABP
Pickup is available via the new Au Bon Pain mobile app and at aubonpain.com, ‘ABP
Pickup allows guests to place their order when they have a few free minutes,
select a convenient pick-up time at their preferred Au Bon Pain location, pay
ahead, and skip the line when they pick up in café. Once registered, customers
can save their orders, easily choosing favorites when it is most convenient,
making it perfect for skipping the line during the morning coffee rush hour or
grabbing lunch on-the-go between meetings.”
Ray
Blanchette, president and CEO, Au Bon Pain stated “With ABP Pickup, guests will
have more time to get on with the busy day ahead with a full and happy stomach”….
“We put our time into creating quality, delicious food, but want to give our
guests an efficient dining experience. We are proud to introduce this new
service to better help our customers, no matter what their schedules may look
like.”
ABP
Pickup is currently being rolled out in Massachusetts locations and will
continue to become available across Au Bon Pain regions between now and May 25,
2017. ABP Pickup is available with the Au Bon Pain mobile app available on the
App Store and Google Play.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
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