When the customers move retailers must move with them. When they don’t someone else will go fill the unmet need and your brand will fast become the brand of yesterday rather than a brand of today or tomorrow according to Tacoma, WA based global grocerant foodservice consultancy Foodservice Solutions® Grocerant Guru® Steven Johnson.
Well there is a new foodservice start-up doing just that. It’s doing what start-ups do exploiting all of the consumer hot buttons. Today foodservice consumer is more dynamic than ever and this start-up called Choice it’s a new convenience store format that is focusing on the consumer’s consumption and adoption of Omni-channel experiences, digital ordering, pay via online or mobile device.
Choice CEO Mike Fogarty stated “Choice will provide an Omni-channel user experience through its state-of-the-art technology platform. Customers will have the opportunity to order from self-serve kiosks within the store, order and pay via an online/mobile device, and/or utilize self-checkout terminals.”
Choice has also partnered with Uber Eats to offer 24-hour food delivery and Instacart to provide grocery delivery. Fogarty continued "As sales from fuel and cigarettes continue to decline, convenience stores are quickly becoming a destination for food, but the product selection at most stores does not align to consumers’ growing preference for fresh and healthy options,…That's when the opportunity for Choice really clicked for me. At Choice, we're reimagining what a convenience store can and should be in today’s modern era."
The goal at Choice is to create a one-stop shop for customers, “Choice will offer made-to-order meals, coffee, snacks and drinks in addition to toiletries and daily essentials. Choice plans to offer freshly prepared sandwiches, salads, bowls, lattes, organic smoothies, and coffee drinks, all covering a wide range of diverse flavors, ingredients and dietary needs. “
Choice is about consumer local empowerment as it wants to have the look and feel of “a small community market that customers can trust, feel welcome, and know they're getting great products that meet their needs,". "We’re advocating for a more healthy lifestyle, but not dictating it. Choice offering more choices, and empowering customers to choose what works best for them” in a digital world according to Fogarty.
Is your brand evolving fast enough? Who is targeting your customers? Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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