One after another Convenience stores are taking a
page out of the restaurant marketer’s tool kit.
This time it is Thorntons
who is thinking outside the four walls of the store to build the brand and
bringing its food menu to its customers.
In
our Omni-channel retail world where strategic relationships edify the brand
building process allowing brick and mortar retailers to evolve faster
Thorntons has teamed up with Johnson
Sausage LLC to hit the road with its Bourbon Kitchen food truck during the
Kentucky Derby horseracing season, according to the Louisville Business Journal.
The
branded mobile marketing truck will serve “Thorntons' Bourbon Ball Donuts and
Thorntons' Bourbon Vanilla Latte — menu items the retailer brought back on a
limited-time basis earlier this month. The truck will also offer Johnsonville's
Bourbon BBQ Sausage.”
Tagged
“The Bourbon Kitchen on wheels” will travel “around Louisville over the next
few weeks leading up to the Kentucky Derby on May 6 at Churchill Downs.
Customers can find the truck at the Kentucky Derby Festival's Great Balloon
Glow on April 28 at the Kentucky Expo Center and the Pig & Swig barbecue
event at Fourth Street Live on April 29.”
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
No comments:
Post a Comment