Wednesday, October 23, 2019

At Taco Bell Gaming Partnerships Renews Relevance

Success does leave clues and partnerships expand your customer base, extend your brand messaging, engage your customers with relevance in a non-traditional channel according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  Johnson continued saying “partnerships can drive new electricity into your brand messaging with they are both interactive and participatory.”
Starting last week, consumer who buy Taco Bell’s Double Chalupa Box have the chance to win an Xbox One X Eclipse Limited Edition Bundle every 10 minutes on average. The bundle gives consumers everything they need to become the ultimate gamer: an Xbox One X Eclipse Limited Edition console with Taco Bell’s iconic ring at startup, the brand-new Xbox Elite Wireless Controller Series 2, and a six-month Game Pass Ultimate membership. Now, gamers of any age have to like that.
Here is how it works: Winners will get their Xbox One X Eclipse Limited Edition Bundle on their doorstep in as early as 48 hours after completing registration and receipt of verification, Taco Bell and Xbox’s fastest delivery time yet in the history of this campaign. With six months of Xbox Game Pass Ultimate, fans will get all the benefits of Xbox Live Gold, including online multiplayer and access to more than 100 high-quality games on console and PC, exclusive member deals and discounts and more as soon as they turn on their console and hear Taco Bell’s iconic ring.

The bundle also equips fans with the Xbox Elite Wireless Controller Series 2, so you can play like a pro with the world’s most advanced controller. For a chance to win the bundle, all fans need to do is enjoy a Double Chalupa Box from Taco Bell and follow the instructions on the box or the instructions received through the free method of entry process for entering in the code, with a bundle awarded on average every 10 minutes.
“Taco Bell and Xbox have continued to raise the bar through our partnership, and this year we’re excited to give fans even more ways to become a winner,” says Tracee Larocca, Senior Vice President of Brand Experience at Taco Bell. “Whether fans are unboxing their Double Chalupa boxes or the new Xbox One X Eclipse Bundle, this is yet another opportunity for us to give them a one of a kind experience.”
The Double Chalupa is available in a box served with guests’ choice of a Double Chalupa or Spicy Double Chalupa, a Crunchy Taco, Cinnamon Twists and a Medium soda.
In case you are gamming and to busy to go to Taco Bell, A separate and exciting offer is also available to fans who order the Double Chalupa box online at or through the Taco Bell app for in-store pickup at a participating Taco Bell restaurant by 11/23/19, who will receive via email, following verification, instructions to register and submit a code by 11/24/19 for, a 2-week Xbox Game Pass Ultimate membership while supplies last. Fans can redeem a maximum of two 2-week Xbox Game Pass Ultimate codes at by 4/30/20, making even more fans winners this year. Any existing Gold/Game Pass membership(s) will upgrade to Ultimate at a conversion ratio. See for details. Online offer void where prohibited. 
Taco Bell and Xbox have been teaming up since 2001 when they launched the original Xbox. In 2017, they launched the newest Xbox One X together and last year brought fans an Xbox One X Platinum Limited Edition Bundle. Consumers are dynamic not static how is your brand keeping up with consumer demand for fresh fast food? How are you driving new electricity into your brand?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson,  or

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