Saturday, October 26, 2019

Modular Buildings Drive Growth at Dutch Brothers Coffee

Retail growth can become stalled, costly, and time consuming when you get into quagmire of construction problems.  With cost of customer acquisition top of mind Dutch Bros. Coffee decided that a new partnership with RJ Russo could drive new eletricity into its brand and growth.  
Our Grocerant Guru®, Steven Johnson believes that “Consumers are dynamic not static”. So, how is your brand keeping up with consumer demand for fresh fast food? How are you driving new electricity into your brand? What is the time line and cost of your new outlet openings?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Recently, RJ Russo formed a strategic alliance and partnership under contract with Dutch Bros. Coffee to advance the modular designs and placements of factory-built building units in lieu of traditional construction.  The collaboration features Dutch Bros. Coffee, RJ Russo as well as Luna Design and Construction. RJ Russo is able to create the vision of a factory-built building that fulfills the design aesthetic of Dutch Bros. Coffee, as well as the expansion goals of the Dutch Bros. Coffee brand.
So, RJ Russo constructs factory-built buildings and modular components out of steel and sustainable products. This provides for more environmentally-friendly structures. Wood and other deteriorating products are eliminated in order to maximize life span of the units and hold up to harsh interior and exterior environments.
RJ Russo is set to donate to $1,000 to each community for every building manufactured and delivered.  An interesting addition to the matchup includes an incentive to give back to the local communities where these factory-built coffee shops will be located.  RJ Russo is aligned with Dutch Bros. Coffee in supporting the local communities we serve. 
"We wanted to give back to the community as a way to say thank you for the great opportunity to partner with Dutch Bros. Coffee,” Donn Kaebisch, RJ Russo Business Development Manager, says
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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