Thursday, October 3, 2019

At Wawa, Record Growth Signals Success

Success does leave clues Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated that Wawa’s growth is customer driven and a clear signal to the food industry that Wawa is exceeding consumer expectations delivery an industry leading price, value, quality, service promise.
Filling in the white space between New Jersey and Florida, Wawa will open 40 stores in northern Virginia over the next 15 years, with the first of these stores set to open in April 2020. Wawa announced plans this week to open 40 stores in northern Virginia over the next 15 years, with the first set to open in Vienna, Va., in April 2020.
The 40 planned stores in the market are expected to bring 2,000 jobs. Wawa excels at looking a customer ahead and customer facing relevance. So, new stores will be around 6,290 square feet with seating areas and will feature Tesla Charging Stations for up to eight cars.
Wawa has been undergoing a massive expansion, with plans to open a record 63 stores in 2019, that close to a $500,000,000 investment in 2019 alone on new stores according to Johnson.
For those of you not on the East coast, Wawa operates more than 870 convenience retail stores (over 600 offering fuel) in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C. The stores offer a large grocerant niche fresh food selection, including Wawa brands such as custom prepared hoagies, freshly-brewed coffee, hot breakfast sandwiches, specialty beverages and an assortment of soups, sides and snacks.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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