Saturday, October 5, 2019

Domino's Simply Getting ‘Better-for Everyone’

Foodservice Solutions® Grocerant Guru®, Steven Johnson identified, quantified, and qualified 2019 as the year of the ‘partnership’ within the foodservice space.  This year Domino's Pizza a continuous leader with the grocerant niche shows us why Domino’s continues to create new electricity.  Domino’s has the best example of a consumer relevant partnership with the National Fire Protection Association (NFPA).  The two are teaming up to deliver fire safety messages to homes across the country; if success leaves clues this is one of them for 2019.
This partnership is valuable because it extends Domino’s brand with a hallmark of the fast, growing sector of food service the grocerant niche; the halo of ‘better-for-you’ according to Johnson. So, during Fire Prevention Week (October 6-12), participating Domino's stores throughout the U.S. will reinforce this year's campaign theme, "Not Every Hero Wears a Cape. Plan and Practice Your Escape!" with flyers on top of pizza boxes. The flyers will include important fire safety tips—such as planning your escape route, testing your smoke alarm and practicing a home fire drill—that customers can use to keep themselves and those around them safe.
Domino’s customers who order from participating Domino's stores throughout the U.S. during Fire Prevention Week may also be surprised when their delivery arrives accompanied by a fire engine. If the smoke alarms in the home are working, the pizza is free. If the smoke alarms are not working, the firefighters will replace the batteries or install fully-functioning alarms. Now that is interactive and participatory extending the value of community for all parties.
Jenny Fouracre, Domino's spokeswoman stated "This is the 12th year in a row that Domino's has brought the program to neighborhoods across the U.S ..Every year, Domino's stores look forward to teaming up with their local fire departments and the NFPA to spread fire safety messages in a fun and unexpected way,"
FYI, NFPA statistics show that the number of reported U.S. home fires in 2018 is half of that reported in 1980. However, the death rate per 1,000 reported fires has remained steady, reflecting the continued challenges of safely escaping today's home fires.
Lorraine Carli, NFPA's vice president of outreach and advocacy  stated "In a typical home fire, you may have as little as one to two minutes to escape safely from the time the smoke alarm sounds,"  "Escape planning and practice help ensure that everyone knows what to do in a fire and use time wisely to get out safely. We hope to raise awareness about these potentially life-saving messages through our partnership with Domino's." Here are some Fire Safety Tips from Domino's and NFPA:
·         Make a home escape plan with your family. Draw a map of your home, showing all smoke alarms and exits.
·         Plan two ways out of each room (usually a door and a window) and a path from each to the outside.
·         Make sure at least one smoke alarm is installed on every level of the home, in each bedroom and near all sleeping areas. Push each smoke alarm's test button monthly to ensure it is working.
·         Pick a meeting place outside of your home where everyone will gather in the event of a fire.
·         Plan and practice your home escape plan at least twice a year.
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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