Thursday, October 10, 2019

New Kum & Go Partnership Drives Grocerant Fresh Food Focus

Convenience store sector fresh food continues to attract new consumer growing sales at 9.6% a year according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  The convenience store sectors new focus on grocerant niche fresh food continues to garner chain restaurant customers much to the dismay of the restaurant sector.
Kum & Go has entered into a new three-year commitment with PHA that will, result in healthier offerings, including fresh fruits and vegetables, grab-and-go items, beverages and prepared items in its fresh food program garnering new customers, creating new electricity.
Last week Partnership for a Healthier America (PHA) and NACS announced that Kum & Go is committing to offer healthier foods at healthier prices throughout its 400 locations improving consumers fresh food touchpoints according to Johnson.
PHA, is a nonprofit that helps leverage the power of corporate America to improve the food supply, has now helped to expand healthier options in more than 2,500 convenience store locations nationwide.
Nancy Roman, President and CEO of PHA stated “One in two Americans visits a convenience store every day. The convenience store industry has recognized the important role they must play in providing healthy, nutritious options for customers,” … “We are excited to have Kum & Go’s commitment to expand healthier options throughout its 400 stores.”
Kum & Go’s three-year commitment with PHA will result in healthier offerings, including fresh fruits and vegetables, grab-and-go items, beverages and prepared items in its fresh food program. Kum & Go will also be offering special price promotions on healthier items and will include healthier options in its “&Rewards” customer loyalty program.
Kum & Go Chairman and CEO Kyle J. Krause  stated “Kum & Go is proud to announce these new commitments with Partnership for a Healthier America,” …“The partnership’s mission to ensure all families have access to nutritious foods is in lock step with our own goals to help make healthy choices convenient and accessible for all.” How is your brand driving new electricity?
NACS President and CEO Henry Armour stated “The convenience retailing industry is committed to making the healthy choice the convenient choice. Kum & Go’s commitment with PHA furthers the work of the country’s leading convenience retailers and distributors to help make a positive difference in millions of Americans lives every day,”.
Consumers are dynamic not static how is your brand keeping up with consumer demand for fresh fast food? How are you driving new electricity into your brand?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

No comments:

Post a Comment