Restaurant chain year over year customer counts continue to decline according to all reports including traditional restaurant trade magazines which do not to report bad news about the industry they cover and seek advertising for.
Battle for Share of Stomach
Bob Goldin, a Pentallect stated, “nontraditional channels represent a ‘sweet spot’ in the food and beverage industry. Their growth is based upon strong consumer appeal and generally favorable business models.” Pentallect President Rob Veidenheimer observed that “each of the channels has unique consumer appeal and continues to evolve at a very rapid rate. We have studied these channels closely over the past several years and see them as significant share gainers for the foreseeable future.”
Pentallect, conducted comprehensive research and analysis into 10 nontraditional channels – club stores, community-supported agriculture (CSA), ethnic/neighborhood stores such as bodegas, farmers’ markets, food trucks, limited-assortment stores, meal kits/home-delivered meals, online, specialty stores such as bakeries and butchers, and Trader Joe’s, gleaning insights from more than 1,000 consumers and trade sources.
While others talk about Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food, Foodservice Solutions® Grocerant ScoreCards were the first to identify, quantify, and qualify the niche, the success and the unique was in which your brand can successfully ‘Look A Customer Ahead’. Success does leave clues stop capitulating year over year customer counts.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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