Monday, July 27, 2020

Amazon’s Success Solving Service Pain-points

Success does leave clues and at Amazon identifying, quantifying, and qualifying retail pain-points and then solving them has been key to the success they have found in every retail sector from books to food according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Now that Amazon is front and center in brick-and-mortar food retailing, they are reducing the age-old customer pain-point the time it takes to check-out of the store.  So, Amazon is introducing Amazon Dash Cart (pictured-above), which will be available for use at its new grocery store in Woodland Hills, California, slated to open later this year.
Designed for 87% of consumer trips that consist of a small to medium-sized grocery trips of two bags or fewer, the smart shopping cart “.  The number one overall complaint over the last 24 years is that it takes to long to shop a grocery store, and even longer to check out.
By the way the Amazon Dash Cart enables users to bypass the checkout line. The company spokesperson stated, “It employs a combination of computer vision algorithms and sensor fusion to identify items a shopper puts in the cart. When the shopper exits through the Dash Cart lane in the store, sensors automatically identify the cart, and the shopper’s payment is processed using the shopper’s credit card on the shopper’s Amazon account.”

Additional features of the cart include a screen at the top where a shopper can access an Alexa Shopping List to check items o and view the subtotal, and a coupon scanner to which store coupons can be applied during the shopping trip.
Regular readers of the blog know that Amazon isn't the first retailer using smart carts. Sobeys has been testing them since 2019, using Caper technology, and WalkOut offers a similar option. Both these versions, however, are the size of an average shopping cart. How are you edifying your brand with relevance for consumers?  Tired of just watching others grow? Don’t become your own pain-point.
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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