There is no doubt that when it comes to understanding grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food sales and the consumers growing demand for more around the world that 7-Eleven is the undisputed leader. That at least is in the opinion Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Regular readers of this blog may know that 7-Eleven hit the milestone of 71,100 convenience stores with the recent opening of a new location in Seoul, South Korea. So, today once again 7-Eleven is the global retailer is the largest convenience brand in the world adapting flavor profiles country to country for fresh food branded products the ilk of Slurpee’s, Big Gulp, Big Bite and more.
7-Eleven President and CEO Joe DePinto stated, "7-Eleven's iconic orange, green and red stripes are easily recognized in 17 countries around the world," … "The company got its start because an entrepreneurial ice dock employee saw his customers had a need and came up with a creative way to serve them. A lot has changed in how, when and where 7-Eleven does business. But one thing that hasn't changed is our commitment to put customers at the forefront of all we do."
Success, yes just consider that a 7-Eleven store opens somewhere in the world approximately every 3.5 hours. Each location carries 7-Eleven brand favorites as well as exclusive items created to appeal to local tastes. Are you branding grocerant niche fresh food items? Are you growing sales?
For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869