Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive customer adoption, customer channel migration, while driving relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
When Dining-Out while Eating-In continues to garner favor with consumers, Tijuana Flats “Backyard Bundle” this Independence Day weekend will be a brand messaging success according to Johnson.
Holidays are the perfect opportunity for food retailers to shift focus from one channel of distribution to another to complement consumer relevant touchpoints.
Let’s look and see what the $40 bundle that will feed from 4-6 adults or lots of kids includes:
1. Taco or burrito take-home meal kit with the option of two proteins (classic chicken, blackened chicken, beef, refried beans or black beans), steak for $6 extra.
2. Chips and salsa
3. Iced Tea – sweet or unsweet (one gallon) or Lemonade (one gallon)
4. Complimentary kid’s activity pack with coloring sheets, crayons and tattoos (upon request)
This offer is available for curbside pickup, to-go or delivery (not available for dine-in). Orders can be made through the Tijuana Flats Rewards app, online at tijuanaflats.com or by calling a Tijuana Flats store. Are you looking at new non-traditional avenues of distribution?
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.
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