Forced shutdowns, reopening’s and shutting down again will simply destroy your business and business model it you let it. The retail foodservice business model continues to evolve creating displacement, disruption, and disillusion single family operators and on the part of C-level leaders with traditional foodservice expertise according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
At the intersection of food retail change and successful food retail today we find all of the attributes of driving success within the grocerant niche. In large part what that success can be traced back directly too Foodservice Solutions® FIVE P’s of food marketing uncovered identified, quantified, and qualified by Foodservice Solutions® Grocerant Guru® Steven Johnson back in the day 1994.
Johnson then introduced, implemented, and integrated by foodservice companies including Full-Service Restaurants, Chain Drug Stores, Grocery Stores, Fast Food Outlets, and C-Store clients. Integrating the FIVE P’s into you brand messaging, operations so that are consumer interactive and participatory is an art perfected by the team at Foodservice Solutions®.
After repeated successful retail food industry adoption, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today. The infographic is entitled Pertinence of Portability is as relevant today as it ever has been.
Highlighted by Technomic is the fact that 51% of the U.S. consumer order Food-2-Go once a week or more. Breakfast On-The-Go 56% of consumers say portability is important. How do you sell your food?
Where are you selling meals, meal components? What are you selling that can be mixed and matched to fit into a family home meal? Do your products, stores, brand messaging, look more like yesterday than today or tomorrow? Our team continues to evolve. We hope you brand does as well.
Foodservice Solutions® excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call 1-253-759-7869 today learn how the Five P’s can edify your brand, garner new consumers, drive top line sales and bottom-line profits.
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions FIVE’ P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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