Convenience stores sell lots of beer as we all know. Some have huge ‘beer caves’, others floor displays that you have to walk-around just to get into the store. Times they are a chaingin, once again we can all here the chords and lyrics ring through the air according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
How are they chaingin? Well at one Rutter's in the West Virginia customers can now choose from a larger selection when purchases alcoholic beverages including grocerant niche Ready-2-Drink cocktails.
Rutters added spirits to the inventory mix of beer and wine at its Inwood, W. Va., c-store. According to Rutter's, “it will feature an assortment of more than 800 different options in a room specifically built to sell all of the store's adult beverage products.
Customers will have a wide variety of options in bottled spirits, as well as ready-to-drink cocktails and wine, with chilled selections available, and Rutter's 29-degree beer cave.”
Robert Perkins, Rutter's vice president of marketing stated, “We're very excited to offer spirits to our customers in West Virginia, which we're unable to do in our home state of Pennsylvania," "We're confident spirits customers will enjoy the convenience, variety, and award-winning customer service Rutter's will provide to them."
Note: Earlier this year, Rutter's won a West Virginia Alcohol Beverage Control Administration auction for the 10-year license, which allows them to sell spirits at the Inwood store, located off I-81. How are you evolving your brand?
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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