Back in the day known for have 31 flavors Baskin-Robbins leveraged choice as a way to drive interactive participatory customer loyalty. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® one success clue everyone can pick-up from Baskin-Robbins is understand what consumers expect from your brand, evolve it with relevance, and you will edify your brand.
That said, once again focusing on interactive participatory marketing, Baskin-Robbins is transporting ice cream lovers to a magical new world with the launch of its new Creature Creations lineup that brings three whimsical characters to life in a decked-out scoop.
This time the cast of characters, have playful personalities that everyone can relate to, brings imaginative fun from the menu board down to the last bite and gives consumers another way to let their ice cream creativity run wild – just in time for National Ice Cream Month.
There are three lovable creatures, a Unicorn, Mermaid and Monster, cross over from their magical world into Baskin-Robbins shops through playful cup designs, an edible white chocolate topper and a colorful explosion of sprinkles. No matter what creature you may be, the Baskin-Robbins’ Creature Creations™ crew will speak to you through their own unique designs that bring their colorful personalities to life:
Unicorn Creature Creation: The Unicorn Creature Creation proves there’s no such thing as too much flair for any adventure – or ice cream treat. With a majestic white chocolate horn and a sweet smile, this creature is up for flippin’, flyin’ and ridin’ on rainbows – and rainbow sprinkles.
Mermaid Creature Creation: Dive into the creatures’ imaginary world with the Mermaid Creature Creation. Topped with a wave of sprinkles and an edible mermaid tail, this lady and her posse of playful dolphins will add a splash of excitement to any scoop.
Monster Creature Creation: With a single inquisitive white chocolate eyeball, the Monster Creature Creation is always looking for some fun – and a reason to celebrate with ice cream. Topped with a fun-filled eruption of colorful sprinkles, this creature will make you scream for ice cream.
Creature Creations can be customized with any Baskin-Robbins flavor, giving everyone a chance to embrace their inner creature. Each Creature Creations™ purchase will also come with a free creature-inspired crown to give everyone a chance to sprinkle some extra magic into their day.
Shannon Blakely, Vice President of Marketing at Baskin-Robbins stated ,“At Baskin-Robbins we love to provide families with fun ways to connect,” … “We’re incredibly excited to launch Creature Creations™ and have everyone experience a totally out-of-the-ordinary way to take an imaginative ice cream break and let their inner creature out.” How is your brand evolving with relevance?
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
Post a Comment