Saturday, July 11, 2020

Goodcents Partnership with Sporting KC Drives New Electricity

The world wants  Major League Soccer back and so do Goodcents customers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  So, with any luck Sporting KC and Goodcents will give away 16-inch subs to 270 fans - enough to span the full 120-yard length of the Children’s Mercy Park pitch from goal to goal – ahead of Sporting’s match at 7 p.m. CT on Sunday, July 12 at the MLS is Back Tournament in Florida.
Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging for all companies involved according to Johnson. How is your company positioning to grow your brand, the top, and bottom line?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, beer, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.
This partnership kicked off today a commercial featuring local legend Matt Besler, and Sporting KC captain, who grew up eating Goodcents after his games. In the commercial, Besler reflects on his time playing youth soccer and the legacy he hopes to leave his own children.

“I’m thrilled to support Goodcents, a locally-owned company and my go-to spot for game day food growing up,” says Besler. “I’ve been getting subs there since it was called Mr. Goodcents and now we take our family.”
In addition, children under 12 can get a free cookie throughout the summer  by wearing Sporting gear or their own youth jersey to their local Goodcents.
“We’re so excited for the opportunity to partner with another local franchise,” says Arielle Long-Seabra. “We’re both locally-owned, committed to the Kansas City community and, given the fact that Matt grew up on our sandwiches, this felt like a natural partnership for both of us.”
Additional partnership-related events will be announced throughout the season via the Sporting KC app, online at, on Facebook at /GoodcentsSubs and on Twitter @EatGoodcents.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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