Bluestone Lane Growing Inside

 

Strategy matters.  How are you going to drive brand growth?  Who are your target customers and where can you find them? Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Bluestone Lane understand branding, strategy, and the cost of customer acquisition.

Reducing the cost of new customer acquisition is important for all food service companies. In 2021 reducing cost of new customer acquisitions, while opening new units, and extending your brands reach simultaneously is very rare.  However, Bluestone Lane has found a way to do just that while garnering new electricity for its brand messaging according to Johnson.

Get this, Bluestone Lane has loaded its development pipeline with at least 11 more U.S. sites through a deal to offer its signature drinks and menu items within a new line of “lifestyle” hotels being introduced by Hilton.

So, under the arrangement, Tempo by Hilton properties will exclusively feature Bluestone-brand coffee, tea and latte products. Cafes within the hotels will also feature Bluestone menu specialties. The partners cite such possible examples as the chain’s Avocado Smash, chili-spiced egg scrambles, grain-based bowls and wraps.

The announcement did not indicate if the cafes will carry the Bluestone Lane name. But consider the craveability of the Bluestone Lane menu and beverages they will resonate with consumers, while driving top line sales and bottom-line profits at Bluestone Lane.

Here is another plus, in addition, Bluestone products will be included in the small-plate menu that Hilton plans to offer as part of its evening bar service. Packaged items will be available for grab-and-go customers, according to the partners.

If you did not know, New York City-based Bluestone currently has 55 locations in the United States, according to Hilton. The lodging giant’s website for Tempo indicates that 11 of the hotels are currently under development within the U.S.  Hilton says the properties are aimed at the modern traveler, with an open-lobby design. How are you growing your brand?

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.