Sunday, October 3, 2021

Fresher Faster Grocerant Food via Vroom Delivery

Ready-2-Eat and Heat-N-Eat grocerant niche fresh food has a new platform that speeds up service, delivering fresh food fast.  That platform is call Vroom Delivery and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® it is “an elevated step in the food delivery process that is long over do.”

So, get this, Vroom Delivery is now enabling convenience stores to automatically route orders between multiple third-party delivery services on an order-by-order basis, based on cost, speed and serviceability.

How does it work you ask? Well, this follows Vroom's addition of national last-mile delivery service Skipcart to its platform, joining DoorDash Drive and robot delivery service Tortoise.

Now, Vroom's fulfillment management tools can now direct orders to multiple providers automatically so that when an order is received, the delivery brokerage service recommends the best third-party service based on the delivery location and driver network availability.

Any food retailer and C-stores can also choose to deliver some orders with their own drivers and utilize Vroom's proprietary driver app

This is important as it will bring down both the average fulfillment cost and delivery times of orders relative to traditional third-party marketplaces, according to the company. Vroom will add additional third parties to its network to expand the efficiency of its offering.

Vroom CEO John Nelson, stated, "The high cost of delivery and the lack of control of customer data on the third-party marketplaces are the two biggest complaints we hear from stores," ... "With the addition of Skipcart and our automated brokerage service, we aim to solve both of these issues through our platform."

Pay attention to this, your deliveries are fully ‘white labeled’, ensuring that the entire process remains self-contained within retailers' proprietary apps and websites. Stores retain access to their customer data, automate their price-book maintenance through Vroom's back-office integrations and have direct communication with their customers.

So, it simple by partnering with Vroom to manage the ordering and payment processes, the cost of the third-party fulfillment to stores will be dramatically reduced, as the stores are able to set the delivery fees charged to customers to offset some or all the cost of the third-party deliveries, the company said.

What does our Grocerant Guru® think?  Well, he suggests you check out Chicago based, Vroom Delivery.  Vroom is a full-stack e-commerce solution platform, providing every technical aspect required for chains to operate and manage their own e-commerce and delivery services.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success. 

1 comment:

  1. Very nice article,i got a lot of information and it is a proper way of explaining the content .
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