Wednesday, October 13, 2021

Independent Restaurants Regain Sales Momentum with ChowNow


Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® continues to get deluged with complaints from independent restauranters that they can’t keep up with technology and the competitive advantages that chains have over them when it comes to technology.

ChowNow, the Order Better Network enables regional restaurant operators and or independent restaurants to create listings on more than a dozen online properties simultaneously if they choose. So, ChowNow unveiled a new product designed to help independent restaurants expand their digital reach elevating independent restaurant’s ability to level the technology playing field with chain restaurants.

Get this, the Order Better Network allows restaurants to simultaneously create listings on more than a dozen online properties where consumers might go to order food. The idea is that the more places a restaurant is listed, the more orders it will get, and this system lowers the barrier of entry. It’s Johnson’s experience that most independent restaurant operators don’t understand just how many sites they could be listed on in their own home town.

Consider this, the platforms included on the Order Better Network are Order with Google, OpenTable, Yelp, Seated, Snapchat, TripAdvisor, NextDoor and Rewards Network, and ChowNow said it planned to continue adding more. Menu changes and other updates will be automatically reflected across all of the sites.

Restaurants that use the network have grown digital sales by up to 30%, according to ChowNow.

ChowNow co-founder and CEO Chris, stated “For the first time, restaurants can easily and efficiently expand their online presence across a variety of popular brand channels and access millions of new customers,”.

Note: Los Angeles-based ChowNow works with more than 20,000 restaurants, offering them a range of tools including online ordering, marketing and data analytics as well as a consumer-facing restaurant marketplace.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

1 comment:

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