At JAB Holding Company Coffee Subscriptions Work

 

Panera Bread tested a subscription coffee service as regular readers of this blog know then they launched an $8.99 per month coffee and tea subscription program for its MyPanera loyalty program members. Steven Jonson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, it’s clear that Coffee subscriptions work giving the first-hand knowledge JAB Holding Company and JAB Consumer Partners have.  The own coffee companies the ilk of Krispy Kreme, Caribou Coffee, Pret A Manger, Keurig Dr. Pepper, Bagel Brands, Panera Bread, JAB Holdings and JAB Consumers Partners have the depth of insightful global data the few other companies could have.”

So, now Pret A Manger USA has launched a new Pret Coffee Subscription in New York City and Washington, D.C., the Pret Coffee Subscription allows subscribers to pay one monthly fee for access to coffees and teas up to five times a day.

In a company PR stated, “After seeing success in the U.K. market, Pret A Manger is eager to offer its U.S. customers a program with similar benefits, starting with a free first month for all new subscribers,” Regular readers also know that Panera’s program works.

At Pret A Manager, customers can choose between the Premium Plan at $29.99 a month or the Classic Plan at $19.99 a month for any size, hot or iced, with no additional charge for plant-based milks. Each new subscriber will automatically receive a free first month at sign up.

So, the Premium Plan includes all espresso-based, barista-made drinks, including lattes and cappuccinos, as well as organic coffees and teas with an additional espresso shot or flavor syrup add-on. The Classic Plan includes all coffees and teas with a flavor syrup add-on. Both plans include hot or iced drinks of any size with any dairy milk or non-dairy milk-alternatives.

The companies PR continued, “We used ‘Coffee Passes’ as a test in the U.S. market to see if there was interest in a program like this,” a spokesperson said. “They were only able to be purchased in our shops and customers had to purchase a new one each month. Our Coffee Pass program ended on July 23 to make room for our shiny new Pret Coffee Subscription.”

Just how fast can you drink a cup of coffee? So, the Pret A Manger spokesperson said customers can order up to five drinks a day, with only a 30-minute wait between orders. Previously, it was a wait of one hour between orders. The Classic and Premium Plans will now auto-renew and include other benefits, such as online account set-up and management and upcoming capabilities to send gifts.

Jorrie Bruffett, president of Pret A Manger USA, stated, “We are thrilled to be launching the Pret Coffee Subscription here in the U.S.,” said “We recognize our customers’ need for ease, flexibility and value, and this subscription model will be able to provide that.”

Bruffett said “the company had also invested in new technology that helps the rollout of the subscription program.” … “This innovation in technology comes with a new app redesign and more exclusive perks to be launched later this year,”.. “As offices in New York City and Washington, D.C., continue to open, we look forward to welcoming back residents, commuters and visitors into our shops.” The new mobile app will allow customers to make purchases, manage subscriptions and order ahead for pickup”

Pret currently has 32 locations in New York City and six in Washington, D.C.  With more than $50 Billion in global sales JAB Holding Company is evolving its business model. Don’t let your business model leave you behind.  Does your brand look more like 1990, 2000, than today?

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter