At the intersection of any size restaurants and foodservice technology in a new platform that just might be your answer to assist you drive new electricity into your brand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Have you heard of Dylish? It helps any size restaurant save money and promote their brand with a full online package that includes a customized webpage, marketing materials, social media presence, customizable iOS and Android apps, QR codes, tablet and printer, delivery, and everything a restaurant needs to move food from kitchens to satisfied customers. That my friends is a one stop shop for a restaurant owner that can save you a lot of time, aggravation, while edifying your relevance with customers according to Johnson.
So, Dylish has an expansive radius of delivery services that they are able to offer because they partner with 3rd party delivery companies. Dylish is available as a series of affordable monthly subscriptions, starting at only $49. For small independent restaurants service options matter and price is very important.
This now platform, Dylish has been in development for three years, launching in April 2020 amid the pandemic. So, they already know exactly what restaurants have been going through, and they quickly reached out to them, helping their clients to cut way down on their delivery and takeout fees. Those savings get passed on to customers as well. As they begin to reach more merchants, Dylish will continue to listen to their needs and requests. The company is also looking into developing its own POS system down the line as they continue to grow with the businesses they serve.
What consumers want is a branded solution that is quick and simple to use, Dylish makes it easy for diners to order online the food they love. Diners simply go to the restaurant's website and find the Order Now or Delivery button. This opens the Dylish ordering page, which can then be saved as an app on the diner's mobile device for future convenience. Diners can scroll through categories to find their favorite menu options, and during checkout, simply fill out their info, leave a tip, and hit Send.
The drill at Dylish is like most others service, delivery orders are sent directly to each restaurant, along with pickup instructions. Drivers are assigned and diners are sent the driver's temporary contact info in case they need to give specific delivery instructions.
· Online Ordering: Efficient pickup and delivery system for nationwide coverage; custom website for web ordering; branded iOS and Android app for mobile ordering; tablet and Bluetooth printer.
· Marketing: Facebook/Instagram ad campaigns; professionally designed and printed marketing materials; an active QR code linking to online menus.
· Competitive Rates: As low as 0% fees; two-day funding; direct consumer contact; no contract, no obligations.
According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” That said, what are you waiting for?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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