At Burger King Sustainable Means Fun for Kids

 

The halo of ‘better-for-you’ continues to be top of mind with Gen Z and Millennial Americans. Young parents are constantly looking for better for my baby, better for my child, food and associated products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

It’s at the intersection the Gen Z, Millennial parents, and that ‘halo’ of better for you that Burger King came up the idea of sustainable kids toys that could be put into the Burger King Jr. Meal. 

So, the new Burger King partnership with Animal Planet comes on the heels of other recent collaboration and merchandise programs for the Animal Planet brand, including the successful toy line at Target and brand-new, educational kids’ magazine, Animal Planet with DC Thomson Media Partner.

When Animal Planet announced a collaboration with Burger King on a collection of paper-based King Jr. meal toys and activities in an effort to inspire young animal lovers around the world as well as reduce the kids’ meal plastic footprint, Johnson knew that both Gen Z and Millennials would pay attention to that enough so that he suggested the Burger King brand will garner new electricity via the partnership with Animal Planet.  

Now Animal Planet fans can find the limited-edition paper premiums in all kids’ meals at approximately 14,000 restaurant locations worldwide.  The promo began on October 18 in international markets, and in the U.S. and Canada on December 6 while supplies last.

Did you know that Animal Planet, is  one of Discovery’s biggest global brands, is delivering on its mission to keep the childhood joy and wonder of animals alive by bringing the animal kingdom into Burger King restaurants around the world.

So, the collaboration, which will run for approximately five weeks, includes a variety of paper activity books that showcase animal themes including Safari, Ocean, Pets, Endangered Animals, Wilderness, and Cute and Cuddly. Kids around the world can enjoy their King Jr. meal while learning about wildlife with the six different activity books, which each feature coloring sheets, infographics, a poster, build your own mask sets, pop out cards and stickers.

With complete relevance and incremental technology each activity book will also come with a scannable QR code to unlock more play opportunities. Users can use their device to walk through an augmented reality portal to experience the environment and animals of the themed activity book, such as a 3D walk through the Safari spotting native animals through an interactive game.

Carolann Dunn, Vice President, Consumer Products Licensing, Discovery, stated, “Animal Planet is dedicated to providing quality wildlife content to a global audience through compelling storytelling across Discovery’s platforms, a mission we deepen through our consumer products offerings and our partnership with Burger King,” …. “Burger King shares Animal Planet’s enthusiasm for inspiring curious young fans, and we look forward to delivering on this shared goal through this line of kids’ meal premiums.”

“We take a great amount of pride in the joy that our youngest guests find in the toys accompanying our beloved King Jr. meals,” says. “We are proud to introduce fun opportunities for digital play in our premium programs through this incredible partnership with Animal planet, while also reducing our reliance on plastic premiums."

Paloma Azulay, Global Chief Brand Officer, Burger King, stated, The Burger King partnership comes on the heels of recent collaborations and merchandise programs for the Animal Planet brand, including the successful toy line at Target and brand-new, educational kids’ magazine, Animal Planet with DC Thomson Media Partner. How is your brand driving new electricity into it’s customer base?

According to Johnson, “Brand relevance is in part driven with innovation in new food and related products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869