Filling a ‘basket’ has been the goal of
all grocery stores for more than a century. All the while the number of
traditional grocery stores in the U.S. stand at less than half the number just 20 years ago. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® want to commend
Albertsons for taking a proactive step in focusing on meals over ‘basket-size’.
Why Albertsons,
simple they are now piloting a digitally managed, store-in-store salad bar
concept at a half-dozen supermarkets on the East Coast that reduce cost for
each salad, offer incremental fresh meal solutions, that can be customized for a
family of any size.
So, Los Angeles-based Picadeli U.S. said last week that its
Arctic “smart” salad bar, which uses artificial intelligence (AI) technology,
has been rolled out to six Safeway, Acme
Markets and Kings Food Markets stores in Maryland, New Jersey and Washington,
D.C.
The modular salad bar has a digital food
freshness system, digital labels, smart cooling algorithms and displays to
communicate with customers, and the unit connects to a cloud-based monitoring
system enabling active and passive control of store-level parameters and remote
support.
Albertsons’ deployment marks the
introduction of Picadeli’s smart salad
bar in the United States. Do you think it time that you visit one of the salad
bars to see just how consumers are interacting with them? We do.
Jewel Hunt, group vice president of deli
foodservice at Albertsons Cos, stated, “Picadeli
has created an innovative, technology-forward solution to address the strong
demand for healthy, affordable foods that can be customized quickly,”. “Fresh
meal solutions is a category where we are continuing to differentiate our
offerings, and by introducing Picadeli, we are giving our customers a great
option for healthy meals at an affordable price.”
Picadeli
U.S. CEO Patrik Hellstrand said his company's intelligent salad bar brings
much-needed innovation to the fast fresh-food market.
So, while prioritizing food safety, the
smart bar is made of hygiene-first materials and features technology-enabled
shielding hoods plus automatic hand sanitizer and bowl dispensers. An innovative
mounting system ensures that the grip on utensils doesn’t touch the food and
ingredients aren’t mixed.
Patrik Hellstrand, CEO of Picadeli U.S,
stated, “The lack of convenient, healthy fresh food at an affordable price has
created a unique opportunity for grocers to win over consumers who have been
left behind by the growth in cheap, less healthy fast food and expensive
fast-casual concepts,” … “Albertsons is a leader in recognizing the demand for
healthy and affordable food by its customers, and we are thrilled to work
together to introduce our offering to the U.S.”
Take new of this; Sweden-based Picadeli
said its retail partners tally “markedly” higher sales and better profitability
with its smart bars than with traditional salad bars. The company’s salad bars
are in more than 2,200 stores across seven European countries and sold more
than 45 million salads in 2019. Retail partners include Carrefour,
EuroGarages, Franprix, Rewe, 7-Eleven, Coop, ICA and Kesko.
Looking for
success clues of your own? Foodservice Solutions® specializes in outsourced food marketing
and business development ideations. We can help you identify, quantify and
qualify additional food retail segment opportunities, technology, or a new menu
product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
Want to Build a Larger Share of Stomach?
Focus on Meals not 'Basket Size'
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