New year, new store and a renewed focus on foodservice will drive growth at QuickChek in 2022 according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. With a renewed customer focus on Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food QuickChek is doubling down on comfort food, with selections like Nashville Hot Chicken sandwiches, mac and cheese bowls, hot soups and meatloaf sandwiches.
A new year, a new store features a contemporary new white and brick exterior design with a green tower with a large green “Q” to complement an innovative “Fresh to Go” interior layout designed to enhance the shopping experience for busy people on the go.
“QuickChek Vice President of Marketing & Operations Don Leech, stated, “the opening of our new Hamilton Township store enables us to meet the demand for safe, convenient shopping and fuel service in the area and will also be very beneficial to those utilizing the transit center and the Northeast Corridor Line,”.
More than food, the new store creates 35-45 new local jobs, including eight management positions. Each new QuickChek location typically generates approximately $1 million in tax revenues, adding to its positive impact on the community.
As part of its grand opening, QuickChek will donate 25 cents for every sub, sandwich and wrap sold in the store from Dec. 30-Jan. 27 to the Hamilton Township Recreational Baseball Association Little League.
More than half of the new store will be dedicated to freshly prepared food and beverages, including QuickChek’s guaranteed fresh-brewed hot and iced coffees, to meet the needs of today’s fast-casual shopper. The store’s new look — and winter menu — will be very appealing.
The new store design and innovation features include:
· An open floor plan featuring earth tone colors, clean sightlines and spacious stand-alone food displays, as well as consumer-friendly expansive aisles
· An extensive display of freshly-made QuickChek grab-and-go food and market items
· A new foodservice menu, featuring extensions to the popular Portuguese roll lineup of signature six-inch and 12-inch original recipe QuickChek sub sandwiches and wraps, custom-made with flavorful ingredients and fresh meats and cheeses
· A daily rotation of freshly-prepared, never-frozen QuickChek soups
· A wide selection of healthy baked snacks and fresh-cut fruit
· Fresh QuickChek baked goods made in-store
· Indoor seating counters that offer phone and laptop charging stations and free WiFi
“We believe in letting you choose your convenience, whether you shop in-store, mobile-order through the QuickChek Rewards app for store or curbside pickup, delivery through DoorDash, Grubhub or Uber Eats, or on the go,” added Leech.
Incremental amenities include no-fee ATMs, which provide additional added value to consumers; indoor seating for 11 people and outdoor seating for 16; 16 fueling positions; and ample parking with 69 parking spaces.
Regular readers of this blog know that 57% of consumers saying they’re interested in comfort food, especially millennial and Gen Z diners, QuickChek’s new winter menu will meet these cravings. Selections range from the Ultimate Italian sub, Nashville Hot Chicken sandwiches, mac and cheese bowls, bowls of freshly prepared hot soups and meatloaf sandwiches.
Once again, QuickChek’s coffee wall features a large variety of fresh-brewed hot and iced coffees, as well as teas, hot chocolates and decadent smoothies. Grand opening promotions include free hot or iced QuickChek coffee offered to all patrons for a limited time. In 2022 foodservice is more relevant than ever before.
Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869