New year, new store
and a renewed focus on foodservice will drive growth at QuickChek in 2022
according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions®. With a renewed customer
focus on Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food QuickChek is doubling down on comfort food,
with selections like Nashville Hot Chicken sandwiches, mac and cheese bowls,
hot soups and meatloaf sandwiches.
A new year, a new store features a
contemporary new white and brick exterior design with a green tower with a
large green “Q” to complement an innovative “Fresh to Go” interior layout
designed to enhance the shopping experience for busy people on the go.
“QuickChek
Vice President of Marketing & Operations Don Leech, stated, “the opening of
our new Hamilton Township store enables us to meet the demand for safe,
convenient shopping and fuel service in the area and will also be very
beneficial to those utilizing the transit center and the Northeast Corridor
Line,”.
More than food, the new store creates 35-45 new local jobs, including eight management positions. Each new QuickChek location typically generates approximately $1 million in tax revenues, adding to its positive impact on the community.
As part of its grand opening, QuickChek will donate 25 cents for every sub,
sandwich and wrap sold in the store from Dec. 30-Jan. 27 to the Hamilton
Township Recreational Baseball Association Little League.
More than half of the new store will be
dedicated to freshly prepared food and beverages, including QuickChek’s
guaranteed fresh-brewed hot and iced coffees, to meet the needs of today’s
fast-casual shopper. The store’s new look — and winter menu — will be very
appealing.
The new store design and innovation
features include:
·
An open floor plan featuring earth tone
colors, clean sightlines and spacious stand-alone food displays, as well as
consumer-friendly expansive aisles
·
An extensive display of freshly-made
QuickChek grab-and-go food and market items
·
A new foodservice menu, featuring
extensions to the popular Portuguese roll lineup of signature six-inch and
12-inch original recipe QuickChek sub sandwiches and wraps, custom-made with
flavorful ingredients and fresh meats and cheeses
·
A daily rotation of freshly-prepared,
never-frozen QuickChek soups
·
A wide selection of healthy baked snacks
and fresh-cut fruit
·
Fresh QuickChek baked goods made in-store
·
Indoor seating counters that offer phone
and laptop charging stations and free WiFi
“We believe in letting you choose your
convenience, whether you shop in-store, mobile-order through the QuickChek
Rewards app for store or curbside pickup, delivery through DoorDash, Grubhub or
Uber Eats, or on the go,” added Leech.
Incremental amenities include no-fee
ATMs, which provide additional added value to consumers; indoor seating for 11
people and outdoor seating for 16; 16 fueling positions; and ample parking with
69 parking spaces.
Regular readers of this blog know that 57%
of consumers saying they’re interested in comfort food, especially millennial
and Gen Z diners, QuickChek’s new winter menu will meet these cravings.
Selections range from the Ultimate Italian sub, Nashville Hot Chicken
sandwiches, mac and cheese bowls, bowls of freshly prepared hot soups and
meatloaf sandwiches.
Once again, QuickChek’s coffee wall
features a large variety of fresh-brewed hot and iced coffees, as well as teas,
hot chocolates and decadent smoothies. Grand opening promotions include free
hot or iced QuickChek coffee offered to all patrons for a limited time. In 2022
foodservice is more relevant than ever before.
Invite Foodservice
Solutions® to complete a Grocerant ScoreCard, or for product positioning or
placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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