If success leaves clues and it does, everyone in the restaurant business today just might want to take a look at what Robert Earl is up to now according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
You may know Robert Earl as an early investor in the Hard Rock Café, or as the found of Planet Hollywood, as Chairman of Earl of Sandwich, or Host of Robert Earl’s Be My Guest television program. Robert Earl is a great example of how each of us must evolve with the times and our customers.
Ok, Robert Earl's latest venture involves TikTok the number one app in the world. Enough said!
This icon of the restaurant industry and restaurant mogul is meshing the two biggest trends for a series of restaurant concepts. Now, Earl is combining two of the biggest trends – TikTok and virtual restaurants – for his latest venture, TikTok Kitchen, Virtual Dining Concepts. If you do not like this idea, you should not be in the restaurant industry today.
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Earl told Nation’s Restaurant News in an article that, “I think that after a year or two of learning, and fabulous success with MrBeast, we understand the important issues of how to stay interesting to the consumer, how to constantly change, how to keep up awareness and TikTok as a platform answer’s all of that,”.
You need to understand that, this collaboration follows the record-breaking MrBeast Burgers virtual brand that Virtual Dining Concepts launched in February 2021 with YouTuber MrBeast, which opened 300 kitchens overnight across the country. The burgers sold out almost immediately because of MrBeast’s 54 million YouTube subscribers and the app shot to number 1 in the app store immediately.
Regular readers of this blog know about MrBeastBurgers as we wrote a feature about it and him. Virtual Dining Concepts has been trying to recreate that buzz ever since and this positioning on TikTok will position him for continued leadership and success.
TikTok, a social media app with over 1 billion users, provides a space for creators to post recipes, food hacks and more. Is your brand looking a customer ahead? What does your business model look like yesterday or tomorrow?
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter