Drive Food Sales with Grocerant Fresh Food

 

Regular readers of this blog know that, Foodservice Solutions® Grocerant Guru®, Steven Johnson identified, quantified, qualified, then named the what is now the fastest growing sector of retail foodservice the ‘Grocerant Niche’ back in the day (1996) in a article in titled CALL THEM GROCERANTS published in Foodservice Director and Nation’s Restaurant News. 

The underling undercurrent of success fundamental the continued growth of the Grocerant Niche is the ‘halo’ of better-for-you that consumers find in grocerant offering including that today, consumers increasingly support mobile ordering.  Even more important is that today consumers are willing to paying more for it than they were in the past. 

In a report from Paytronix Systems found that consumers spent a collective $769 billion ordering food from restaurants last year, with 63% of that — or $486 billion —consumed at home.

Of the $486 billion, 89% was ordered via desktop websites, mobile apps and aggregator apps, the report found. Additionally, 61% of digital food orders in 2020 was spent at restaurants that had only offered dine-in service before the pandemic.

The report also found that consumers spent 50% more on average when they placed orders online for takeout. Where are you selling food?

 

Consumers continue to migrate to the attributes of the grocerant niche in every sector of food retail. The underling undercurrent of success fundamental the continued growth of the Grocerant Niche is the ‘halo’ of better-for-you.  So, if your fresh food is not portable you just might want to rethink how and where you will be selling food in 2025, or 2030?

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.