Cinnabon All Day Success

 

There is no doubt that Cinnabon continues to lead the grocerant niche in mix & match branded bundling. Yes, KFC was first with its bucket of chicken sold for family meals.  KFC was a staple for dinner back in the 1960’s and 70’s on Sunday nights, and weeknights for most Americans.  That has all changed according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Today, Cinnabon has customers mind filled with ‘better-4-you’ branded products that keep it number one in minds-eye of consumers.  Let’s start with the Good Morning; Cinnabon Classic Cinnamon Roll single serve K-Cups to start the day, International Delight Cinnabon Creamer. Then going out includes clothing from Tank Tops, to Hoodie’s.  Then there is Mid-day wall of fun, Cinnabon Sun’s Out, Bons Out bottle for water, and the Sun’s Out canvas Tote to carry things to the beach, Meal time and snack time there are Cinnabon Jalapeno Cheddar Sausage Bites, Cheddar Roll sausage & egg Sandwich, Cinna Biscuit Chicken Bites, and yest we must include the Cinnamon Roll’s.  At night in a new partnership with ABC’s ‘The Batchelor’ they have you covered on the couch.

So, just in time for the season premiere of ABC’s “The Bachelor,” Cinnabon is giving Bachelor Nation a way to indulge each Monday with its new, limited-edition Fantasy Sweet Bundle: a combo of two Classic Rolls and two Cinnamon Roll flavored Cold Brew Iced Coffees.

Get this, the Fantasy Sweet Bundle, starting at $15, is available at participating bakeries nationwide and can be delivered straight to your door. The sweet combo can also be picked up in bakeries by placing an order through the Cinnabon app or on Cinnabon.com – perfect for those who’d like to skip the line and get ready for viewing. That is interactive participatory food marketing right out of the Grocerant Guru® handbook.

Michael Alberici, Vice President of Marketing, Cinnabon, stated, “Bachelor Nation is a dedicated fanbase that looks forward to new episodes each week and we hope the Fantasy Sweet Bundle will have them anticipating Mondays even more,” .. “To help viewers treat themselves each week, we’re giving everyone a delicious option that pairs perfectly with the exciting journey that unfolds on screen.”

Once again there is even more, to sweeten up the bundle, first-time Cinnabon app users will automatically be eligible to redeem an offer for a 4-count of BonBites – the bite-sized version of Cinnabon’s classic cinnamon rolls – when they download the app and sign up for Cinnabon Rewards. To learn more, visit Cinnabon.com or download the app from the App Store or Google Play.

So, Cinnabon fans tune into ABC’s “The Bachelor” on Mondays beginning January 3 at 8/7c on ABC, and enjoy the Fantasy Sweet Bundle every Monday for a limited time. Watch episodes on demand and on Hulu the day following their premieres.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869