Tuesday, January 4, 2022

Are Restaurants Ready to Evolve and Devour Customer Migration


At what point in time will chain restaurants and or independent restaurants be both willing to accept and or accommodate cryptocurrencies? Where will the tipping point be?  What’s next after bitcoin? Circle K accepts Bitcoin, Most, Landry’s Restaurants accept Bitcoin, KFC Canada accepts Bitcoin, some Subway franchisees and some Pizza Hut franchises accept bit coin.

Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that the undercurrent of consumer acceptance of cryptocurrencies continues to rise, while restaurant consumer influencers are migrating to crypto. Industry press, chain restaurants, and independent restaurants are slow to elevate the conversation. 

There is another new crypto product on the market that just might help drive incremental restaurant adoption, one that is restaurant focused, and restaurant employee targeted.  Elevating this is the advantage for restaurants to avoid or at least reduce the cost for each benefit transaction if they accept a cryptocurrency.

Did you know that the first cryptocurrency designed specifically for restaurants and the hospitality industry is officially available for buying and selling? Well, it is here and it’s called; Devour Token ($RESTAURANTS).  

Devour Token is the first token of its kind solely focused on restaurants and is designed to have utility far beyond ordering food. The ERC-20 tokens are traded on the Ethereum network and accessible via a smart contract. 

Devour launched on December 21, 2021 and has already created a passionate community around the project. According to the project's developers, Devour has plans for multiple utilities, including NFTs (non-fungible tokens), games, apps, and charitable work through its Devour Foundation. 

Shelly Rupel, one of Devour's founders, "Restaurants are the heart and soul of this entire project for us," ... "There are more than 10 million restaurant workers in the U.S., and these employees have been hit especially hard by the pandemic. Through the Devour Foundation, our project will help restaurant workers across the country pay for their education, purchase uniforms, and better their lives. We're building a community empowered to give back to those who need it most." 

As the project grows, it will partner with restaurants as a platform for branded NFTs, interactive games, integrations into loyalty programs, and more. Rupel says the first restaurant partnerships will occur during Phase 1, alongside the project's first NFT releases and charitable donations. 

To help fund the project, a small portion of each buy/sell transaction is set aside for future development, marketing efforts, and charitable giving. How can you drive employee relevance?  There is a good chance it can be with some from of crypto.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

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