Tantalizing, Taste, Texture, in a hot dog designed to stimulate trial. Wienerschnitzel has found a way to delivery on a brand promise to evolve and stay relevant with consumers. So, after years of receiving requests for vegetarian-friendly hot dogs, Wienerschnitzel finally found a tasty plant-based Veggie Dog worthy of its menu.
Steven Johnson, the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® insisted we write about the new plant-based product. Johnson contends that company’s with craveable menu items can evolve faster today. Johnson, stated, “When you combine a craveable item like a distinctive chili cheese hot dog you elevate differentiation in the minds-eye of the consumer with relevance. Wienerschnitzel has done exactly that with this product. When you combine that with a group of long-term franchisees the platform for growth is greatly enhanced.
1. There’s the yummy Backyard Veggie Dog, topped with tomato, a pickle spear, ketchup, mustard and American cheese.
2. The scrumptious Chicago Veggie Dog with mustard, pickle spear, tomato, onion, relish, sport peppers and a dash of celery salt.
3. Lastly, the savory Barbeque Veggie Dog with BBQ sauce, pickle spear and chopped onions. Now, for a limited time only, you can get $1 off any Veggie Dog. Just present coupon at the time of purchase.
Doug Koegeboehn, Chief Marketing Officer for Wienerschnitzel, stated, “Veggie dogs are the one of the highest requested items on our social pages, but we wanted to make sure we did it right,” says. “After years of research, trials and market testing, we’re confident we found one that tastes amazing and our customers will love.
Get this, the new veggie dog is no ordinary plant-based dog. It’s the first made from pea-protein and is naturally hardwood smoked with the same spices used on beef hot dogs to deliver the same exceptional, flavor-packed experience.
The chainwide rollout follows a successful 30-unit market test in areas like Los Angeles, El Paso and Bakersfield.
“During the test, vegetarians raved how delicious the flavors were and kept coming back for more,” adds Koegeboehn. “We hope our new customers are as happy with them as we are.”
Do you think they should stay on the menu? Plant-based food messaging has relevance with both Gen Z and Millennials. How long before Wienerschnitzel come up with plant-based chili? Wow a chili cheese hot dog with mustard and onion and all plant-based. Now there is a point of differentiation that’s full of flavor.
Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869