Wednesday, November 8, 2023

City Barbeque Creates Customer Focused Participatory Marketing


Regular customers know that in the heart of every City Barbeque joint is its pitmaster, a teammate trained in every element of the art of barbeque. Selecting the perfect brisket, loading the smoker with the best local hickory, or keeping an eye on the all-important time and temp … a City BBQ pitmaster has to stay on top of all of it.  Now consumers can get a taste of what that life is like by playing Pitmaster, a new digital game from the teams at City Barbeque and Decise. 

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated, “consumer focused interactive and participatory food marketing programs elevate brands while driving top-line sales  and bottom-line profits.” 

Ok, in case you were wondering, the goal is to smoke as much meat as possible to feed as many folks as you can. You can choose from pork, sausage, ribs, and bone-in chicken: Each meat needs a different amount of time on the smoker and can feed a different number of people.

You’ll play as a pitmaster—loading meats on the smoker, keeping the smoker temp stable, and pulling off that slow-smoked barbeque when it’s perfectly done. Points are awarded based on how many folks you can feed in one minute: Will you be an apprentice, a pit boss, or a full-blown pitmaster? 

Annica Conrad, chief brand officer for City Barbeque stated, “Our pitmasters have spent years honing their craft,” …. “This game is an incredible way to honor the work they do—and to see how much fun we can have ‘slow’-smoking barbeque in the span of a minute!” 

Kyle Pott, senior managing partner at Decise, stated, “City Barbeque’s dedication to providing authentic barbeque experiences is truly inspiring. We’re delighted to have been a part of their journey in creating the Pitmaster game, where players can step into the shoes of City Barbeque’s talented pitmasters,” …. “Be careful, though: The pitmaster job isn’t easy, and your mouth will be watering just thinking about that delicious barbeque!”

Interested, Pitmaster will be available through November 30, 2023, with new rewards for each level dropping each week. All rewards are in the form of City Rewards offers and are valid for one week, so you’ll have time to use them before you play again to earn the next week’s offer. Not a member of City Rewards? Join now so your account is ready to receive your hard-earned rewards. 

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutio23ns.US or call 1-253-759-7869

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