Cash strapped, time starved, and college loans are just some of the problems driving Gen Z and Millennial consumers to the dinner table at home this year. However, if you are not going out for Thanksgiving to a restaurant or relatives Target has a deal for you.
According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® with a complete understanding of the state of the consumer and a focus on building long term customers Target has come out with a Thanksgiving meal serving four people that it said costs less than $25, including turkey at under $1 per pound, as well as an array of sides and desserts for less than $5. The items are available both in stores and via Target.com. Let’s take a look:
Target’s $25 Thanksgiving meal deal is composed primarily of items from the retailer’s Good & Gather private brand. Those hosting a larger Thanksgiving party, the retailer noted, can double the list to serve eight guests.
The meal includes the following products:
Good & Gather Premium Basted Young Turkey (frozen, 10 lbs.)
• Good & Gather Russet Potatoes (5 lbs.)
• Good & Gather Cut Green Beans (14.5 oz.)
• Campbell’s Cream of Mushroom Soup (22 oz.)
• Ocean Spray Jellied Cranberry Sauce (14 oz.)
• Stove Top Turkey Stuffing Mix (6 oz.)
• Heinz HomeStyle Roasted Turkey Gravy (12 oz.)
Understand the growth of within the grocerant Ready-2-Eat and Heat-N-Eat fresh prepared food niche this mix and match bundled meal Thanksgiving dinner also edifies Target’s efforts to serve up more customer focused solutions for convenient meals.
The fact is Target has had a lot of success with their meal bag business, which is a grab-and-go meal in a bag for less than $15. It’s at the intersection of Ready-2-Eat and Heat-N-Eat where consumers are migrating from one brand to another according Johnson. Target wants to be located in the center of that intersection.
Now consider this, Targets Thanksgiving meal, is offering a selection of other “must-have fixings." They include side dishes for less than $5, such as Caesar salad, seasoned sweet potatoes, vegetables, lemon-basil rice and mac-and-cheese, plus desserts for under $5, like the retailer’s Favorite Day-brand apple crisp ice cream, pumpkin spice soft sandwich cookies and mini pecan pies. Also available are adult beverages for $5, such as California Roots cabernet sauvignon wine and chardonnay white wine, and for the first time, Bellante prosecco and Bellante prosecco rosé from U.K. retailer Marks & Spencer.
Digital Mobile Marketing works and Target also is touting the convenience of ordering online. Customers can order everything for the $25 Thanksgiving meal deal at Target.com and pick up items in-store or have a Target associate bring the items to their vehicle through the free Drive-Up service (click-and-collect orders ready within two hours).
They can have items delivered to their doorstep in as soon as one hour via Target’s same-day Shipt service ($35 order minimum, with deliveries free for Shipt members or $9.99 per order non-members). Participants in the Supplemental Nutrition Assistance Program (SNAP) can use their benefits to pay for eligible grocery items in- store or via Target.com, the Target app or mobile payment options.
Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869