Thursday, November 2, 2023

Subway Loyalty Point Match Stealing Customers Will Work

Do your food marketing tactics look more like yesterday than tomorrow?  If so, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® you are at risk losing customer to Subway and others that have digital customer focused relevant marketing messaging.

Focus on this; from 9 a.m. ET on November 3 to 9 a.m. ET on November 4, new Subway MVP Rewards members can visit to upload a screenshot of their loyalty point total.

If you are a Subway MVP Rewards members, every day feels like National Sandwich Day with more ways to earn points, more perks and, of course, more craveable subs. This year, Subway is helping even more sandwich lovers enjoy the MVP treatment with a National Sandwich Day offer they won’t want to refuse – sign up for MVP Rewards and Subway will match their current point total from another qualifying restaurant program.

Mike Kappitt, Chief Operating and Insights Officer at Subway, stated, “Subway’s MVP Rewards unlocks an even more rewarding Subway guest experience for our more than 32 million members, and we’re celebrating on National Sandwich Day with a special opportunity for new members to join and enjoy more of what they love from Subway,” ... “With the industry’s first-ever loyalty program point match, National Sandwich Day is the perfect opportunity for sandwich lovers to refresh their restaurant loyalty and see why Subway MVP Rewards is the only program that truly makes them feel like MVPs.” 

Now with 25 million points up for grabs, new MVP Rewards members can get on the fast track for more Subway Cash and Subway’s best subs – but they’ll have to move quick. Starting at 9:00 a.m. EST on November 3 and open for only 24 hours, new MVP Rewards members can start the matching process by following these easy steps: 

1.       Create a new Subway MVP Rewards account 

2.       Visit  

3.       Enter your new MVP Rewards account email and other required information 

Upload a screenshot of your total point from another restaurant loyalty program  

Eligible members can get up to 5,000 MVP Rewards points added to their new account, in addition to the 250 point bonus all new members receive after signing up. New MVP Rewards accounts must be created between November 1 and November 4, 2023, at 9:00 a.m. EST to qualify. 

Subway first unveiled MVP Rewards on September 7, improving the overall guest experience both in restaurant and on its digital platforms. The revamped loyalty program makes every member feel like a MVP with upgrades, freebies, bonus point days, VIP exclusives and special merchandise available as they rise through the ranks. 

Sandwich lovers can easily join Subway’s new MVP Rewards through the Subway app when ordering delivery or pick-up, or in restaurant by entering their phone number at the register.  

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success. 

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