White Castle Selling Relevance

 

If you were ever wondering what brand relevance looked like after over a hundred Yes, (102) years of messaging looked like just keep reading.  White Castle after over 102 years has brand electricity once again this year.  How can that be?  Simple branded gift giving! 

According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson continued “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, meal kits, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

I’m sure most of you know that White Castle fans wear their Cravings on their sleeves — figuratively and, sometimes, quite literally. We know who they are, our friends and family members who seek out — morning, noon and night — those one-of-a-kind, steam-grilled, 100% beef patties served on a bakery fresh bun with a single pickle. They are Cravers, and they have holiday gift wish lists like everyone else. Now, shopping for the Craver in your life just got a whole lot easier!

White Castle, fast-food pioneer and home of The Original Slider, has just unveiled its 2023 Ultimate Craver’s Gift Guide. This year’s guide features exclusive and limited-edition items, each tailor made to put a smile on the face of all Cravers, even those who have every Castle collectible ever created. Many of the items are conveniently available on White Castle’s House of Crave shoppable website.

“As a family-owned business for 102 years, we cherish creating memorable moments year-round, and especially during the holiday season,” said Jamie Richardson, vice president at White Castle and fourth-generation family member. “This year’s Ultimate Craver’s Gift Guide is ready to bring the wonder, the fun and the warmth to your holiday gift giving.”  

Introducing the 2023 Ultimate Craver’s Gift Guide.

1. Limited-Edition Snow Globe 

Create a memorable moment for yourself or a loved one with this new, one-of-a-kind keepsake. White Castle is offering a classic holiday snow globe featuring a miniature, vintage White Castle scene. Shake it and watch the snow fall over the Castle.

2. Limited-Edition Collectible Mugs 

Buy one or collect all four of this year’s limited-edition seasonal mugs. There’s a mug for spring, summer, fall and winter, each featuring an image of White Castle on one side, a seasonal image on the other side and a color scheme reflective of the season. These stackable ceramic mugs can be purchased online at the House of Crave or at Castle locations.

3. White Castle Knit Scarf and Winter Hat Set 

This super soft, woven knit hat and scarf combo is guaranteed to put a smile on any Craver’s face this holiday season — and to keep them warm throughout the winter. Both items are a lovely cream color and feature a faux leather patch with White Castle’s logo. A cream-color pom adorns the top of the hat.

4. Slider Ornament 

When your holiday guests see this Cheese Slider ornament hanging from your tree, they’ll know you’re a White Castle fan! Made of zinc alloy, the ornament measures about 2 inches wide and comes with a metal hanging cord.

5. White Castle Stocking 

Every White Castle Craver needs to hang this charming felt stocking by the chimney with care. The White Castle logo is the focal point of the royal blue stocking, which also features images of Sliders, Cheese Sliders, French fries and snowflakes in repeating rows. It’s perfect for stuffing with White Castle gift cards.

6. White Castle Crewneck Sweatshirt 

Keep warm this winter while showing off your love for White Castle. This royal blue sweatshirt, made from a 50-50 cotton-polyester blend, sports the name White Castle with a subtle yet stylish flair. It’s available in sizes S-2XL.

7. Fat Joe-Designed “Night Castle” Clothing Set 

White Castle and legendary hip-hop artist Fat Joe recently teamed up to launch a line of co-branded “Night Castle” merchandise. The merch includes a T-shirt, shorts and a trucker snapback hat, all featuring a specially designed logo that takes inspiration from the graffiti art style at the heart of hip-hop’s roots. One hundred percent of the net proceeds will benefit Renaissance Youth Center, a nonprofit organization serving young people in the Bronx, Fat Joe’s hometown.

8. White Castle Glass and Bamboo Bottle 

This reusable water bottle is made with extra thick borosilicate glass, making it very durable, easy to clean, and perfect for both hot and cold beverages. The spill-proof lid is made of sustainable bamboo wood. Proudly sporting the name White Castle, the water bottle is a must-have for serious Cravers.

9. Chicken Ring Key Ring 

The Chicken Ring keychain looks so much like the real thing that someone’s bound to take a bite out of it, so be careful where you leave it! Designed by Etsy artist Mo of mousemarket using polymer clay, this whimsical keychain makes a fun and inexpensive gift.  

10. White Castle Gift Card with Free Bonus Card (available in Castles only)  

For every $25 worth of White Castle gift cards purchased between Nov. 12 and Dec. 31, get a $5 bonus card that can be used between Jan. 1 and Feb. 28, 2024.

BONUS: White Castle Wrapping Paper 

Gift givers can complete the perfect package with White Castle wrapping paper! The elegant white paper with the White Castle logo pattern is perfect for holiday gift-giving and every other gift-giving occasion.

Craver’s visiting their nearby White Castle restaurants can add a little holiday magic to their meals with three limited-edition Coca-Cola Freestyle Holiday Mixes: Coca-Cola Vanilla Swirl, Sprite Vanilla Frost and Coca-Cola Cream Soda. Beginning yesterday and available while supplies last, Cravers will also receive an exclusive White Castle Holiday Coupon Book with $45 of savings on purchases at a Castle, through White Castle’s mobile app and in grocery stores.

“Whether dining in the Castle or preparing Sliders purchased in your nearby grocery aisle, there is something extra special about the holiday Crave!” adds Richardson.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter