August has arrived and we are officially
in the middle of the Dog Days of Summer. Consumers
rush to get the best tan they can. In the United States consumers intensify their
search for better for you food so they can eat their way thin. No one
wants to diet in the U.S. everyone wants to simply eat their way thin.
That is one of the reasons for the growth
in the Ready-2-Eat and Heat-N-Eat fresh prepared food, aka the Grocerant Niche. This bodes well for meal-delivery
companies the ilk of Hello Fresh,
Pated and Blue Apron. Summer is the perfect time for
Meal-Delivery companies all claiming to one way or the other make life simpler
or as Plated
states “Redefining weeknight dinner”.
Plated
is not a restaurant rather a hybrid somewhere between a Tech focused, big data
driven food focused company, and a commissary/commercial kitchen that delivers
meals direct to consumers.
Profitability from higher standards; Plated
stated that it “aims to lose less than 1% of its perishable inventory to
spoilage even as it offers a different batch of seven new menu options weekly”.
Now you see how data big date is need to accomplish that. Plated receives food “orders in as little as
the day of delivery in some locations, and ships more than 100,000 meals a
month from three different cities to customers in 46 states.”
They utilize software engineers located
at a central office too developed algorithms to model and measure prospective
demand for better for you fresh prepared menu items like “Crunchy Tofu with
Walnut Romesco and Zucchini Boats with Jeweled Rice and Cherry Tomato Sauce.”
You see they are nothing like your fathers favorite restaurant delivered meal.
Companies from online groceries like
Fresh Direct and Meal delivery Amazon Spotlight, use of ‘big data’ to help them
as they launch, test and explore new opportunities within Ready-2-Eat and
Heat-N-Eat fresh prepared food niche driven by consumers in large part by what Foodservice
Solutions® Grocerant Guru™
identified as the 65 Inch HDTV Syndrome.
So just what are legacy restaurants to
do? Foodservice Solutions® Grocerant
Guru™ has developed a Grocerant Niche
scorecard and a Grocerant Niche
Assessment both designed to reduce the complexity of the niche while
creating a platform for expediting a brands evolving successfully into a
grocerant relevant player.
The convergence of food focused
technology, portability and ingredients for generally healthy meals has an
elevated top-of-mind position with consumers today and positioned many for
success within the grocerant niche. Consumers do not want to cook from scratch,
in the dog days of summer. They want
help, they are looking for answers. Are
you providing them or is someone else? Are your ready for Outside Eyes for
inside results?
Are
you trapped doing what you have always done and doing the same way. Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? via
Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us
for more information.
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