On a wing and a prayer Wendy’s continues to put its best foot forward to drive sales of its new national breakfast. While most marketing partnerships do help drive new electricity into a brand or product in this case Wendy’s partnership with GasBuddy may run flat according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
We remember when Wendy’s was first too leverag GasBuddy’s most viewed screens, capturing 100 percent viewership of the pre-drive audience as they plan out their errands for the day. This includes Wendy’s branding on GasBuddy’s home screen, as well as sponsoring the hugely popular “Price Spread”, which shows the difference between the cheapest and most expensive gas stations in your area.
introduced 3 of new breakfast burritos positioned to complement its own breakfast line-up and drive any potential Wendy’s breakfast samples back according to Johnson.
2. The Grande Toasted Breakfast Burrito with a double serving of eggs, cheese, potato bites, pico de gallo and either bacon or sausage, for $2.79.
3. The Hash Brown Toasted Breakfast Burrito with bacon or sausage, cheese and a hash brown for $1.99.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/