Foodservice Solutions® Grocerant Guru®, Steven Johnson want to give a shout-out to the marketing team at Guerrilla Tacos for being elevating consumer touchpoints and highlighting the importance of grocerant niche mix & match bundling.
Why the shout-out well Guerrilla Tacos is selling Emergency Taco Kits, complete with 4 toilet paper rolls and 30 eggs. Now that’s the mix & match bundling that expands customer relevance today. I need not say more. It is an outstanding promotion.
So, when Guerrilla Tacos had just found out they had to close the inside seating, leaving them with a problem: What to do with the leftover food? Thus, according to CNN, “Co-owner Brittney Valles, chef and fellow co-owner Wes Avila, and other members of the team put their heads together. Valles wanted to do something like a batch meal -- but no Lean Cuisine vibes, she said. Something that felt fun and homey, the rest of the team agreed.”
So, that’s their idea for Emergency Taco Kits. The kit includes, five pounds of roasted chicken, five pounds of carne asada, a pint of red salsa, a pint of green salsa, tortillas, onions, cilantro, and rice and beans. To help alleviate customers' shopping needs amid coronavirus concerns, the restaurant also decided each kit should include emergency essentials: Four rolls of toilet paper and 30 eggs. In the battle for Share of Stomach mix & match meal bunding is a fundamental ingredient.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
Battle for Share of Stomach