Chick-fil-A four steps to Success

Success does leave clues and Chick-fil-A ability to create a foundation to learn then grow has been key to their continued success. Foodservice Solutions® Grocerant Guru®, Steven Johnson based in Tacoma, WA template for continued success within the grocerant niche is simple: build, measure, learn, and repeat and that is exactly how Chick-fil-A is garnering incremental success with the grocerant niche.

Build: Chick-fil-A will begin selling its sauces in bottles as a pilot in Florida, marking the company’s first endeavor into retail sales and a new way to give back to Chick-fil-A restaurant employees. Starting this April and May, customers will be able to purchase 16-fluid ounce bottles of Chick-fil-A’s signature Chick-fil-A and Polynesian Sauces in all Florida Publix, Target, Walmart and Winn-Dixie stores so they can dip, drizzle and marinate to their delight, right at home.

Measure: To elevate the catering experience, Chick-fil-A customers in Florida will receive 8-ounce bottles of Chick-fil-A, Polynesian, Barbeque, Honey Mustard and Garden Herb Ranch Sauces with their catering order starting in mid-March. Sweet & Spicy Sriracha and Zesty Buffalo will still be available in individual packets. The 8-ounce Bottled Sauces are also available for purchase in participating restaurants.

Learn: Retail sales of the 16-ounce Bottled Sauces start at $3.49, and with every retail purchase of a Bottled Sauce, 100-percent of Chick-fil-A, Inc. profits will be donated to the Chick-fil-A Remarkable Futures Scholarship Initiative, which will award $17 million in scholarships to 6,700 restaurant Team Members this year. Since 1973, Chick-fil-A has helped nearly 60,000 Team Members pay for college through a total investment of $92 million in scholarships.

Repeat: “Chick-fil-A Sauce and Polynesian Sauce are our two most popular sauces, so we are extremely excited to offer them at select retail stores outside of the restaurant,” says Michael Patrick, principal program lead, Beyond the Restaurant. “And because our Team Members are truly our ‘secret sauce’ to creating a positive experience in our restaurants, each time a customer purchases a Bottled Sauce at a participating retailer, the Chick-fil-A profits will support Team Members through our scholarship program.”

Success does leave clues.  What are you building? Are you expanding your brand? Are you expanding your points of distribution?  Are you creating new electricity and relevance at the intersection of your customer and your brand?  

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869